Mitsubishi eK X (Cross) Bokikelin'ny fampahalalana by Tomohira Kodama

Mitsubishi eK X (Cross) Bokikelin'ny fampahalalana by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.

VolafotsyDokambarotra· 2020

Mitsubishi eK X (Cross) Bokikelin'ny fampahalalana

by Tomohira Kodama

Client: Mistubishi Motors

A' Design Award Volafotsy Winner in Dokambarotra Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Bokikelin'ny fampahalalana

Ny Mitsubishi eK X dia bokikely noforonina ho an'ny fiara kei crossover. Ity bokikely ity dia mampiseho ny fiara ho maodely madinika manana toetran'ny SUV, endrika mavitrika ary fandaniana solika ambany. Ny fandaminana dia manaraka ny hevitra Cute Beast izay nitarika koa ny famolavolana ny ivelan'ny fiara. Ny fitambaran'ny loko mavo sy mainty be herim-po dia ampiasaina hisarihana ny saina amin'ny fijery voalohany. Ny asa sy ny toetran'ny fahombiazana tsirairay dia aseho amin'ny filaharana mazava. Ity bokikely ity dia natao hahatratrarana ireo mpanjifa te hanandrana zavatra vaovao.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Mitsubishi eK X (Cross) Bokikelin'ny fampahalalana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Mitsubishi eK X (Cross) Bokikelin'ny fampahalalana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Mitsubishi eK X (Cross) Bokikelin'ny fampahalalana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release