Buchanan's Red Seal Fonosana Tavoahangy Whisky by Pierre Delebois - forceMAJEURE Design

Buchanan's Red Seal Fonosana Tavoahangy Whisky by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2020

Buchanan's Red Seal Fonosana Tavoahangy Whisky

by Pierre Delebois - forceMAJEURE Design

Client: Diageo

A' Design Award Volamena Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #99305

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Buchanan's Red Seal Fonosana Tavoahangy Whisky

Buchanan's Red Seal dia famolavolana fonosana ho an'ny whisky mifangaro. Ny famolavolana dia mandrakotra rafitra tavoahangy vaovao, marika ary boaty fanomezana. Ny tavoahangy dia manana olana malefaka izay manodidina ny tombo-kase mena apetraka eo afovoan'ny lafiny anoloana. Ny sarin'ny fianakavian'i Buchanan dia voasokitra eo amin'ny lamosin'ny fitaratra, ka hita avy eo anoloana ilay sary. Misy sonia voasokitra eo anilan'ny tombo-kase. Ny fitaratra volon-tantely dia miova ho loko maitso eo amin'ny fototra, endri-javatra iraisan'ny fitambaran'ilay andiany. Ny boaty fanomezana dia misokatra toy ny boky mba hampiseho ny tavoahangy.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Buchanan's Red Seal Fonosana Tavoahangy Whisky, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Buchanan's Red Seal Fonosana Tavoahangy Whisky izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Buchanan's Red Seal Fonosana Tavoahangy Whisky dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Dimensions & Packaging: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Tags: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Production Technology: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Design Challenge: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Inspiration: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Team Members: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Image Credits: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio