Be Er Xiang Twelve Constellations Fonosana Voan'ny Mirasoly by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Fonosana Voan'ny Mirasoly by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

Be Er Xiang Twelve Constellations Fonosana Voan'ny Mirasoly

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Varahina Winner in Fonosana Category

12,222

Verified Award Winner

Verify Award Status for #99436

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Er Xiang Twelve Constellations Fonosana Voan'ny Mirasoly

Ny Be Er Xiang Roa Ambin'ny Folo Kandokandon-kintana dia endri-pamolavolana fonosana voan-jerimena noforonina ho an'ny marika vaovao iray. Ny fitoerana dia vita amin'ny vy fisaka misy poketra plastika ao anatiny, ary ny sary dia namboarina tamin'ny fanontam-peo efatra loko. Ny fonosana tsirairay dia manana lanja 100 milimetatra ny savaivony ary 150 milimetatra ny hahavony. Ny sary an-tsehatra dia mampitambatra ny kandokandon-kintana roa ambin'ny folo miaraka amin'ny endrik'ny voninkazon'ny mirasoly. Nosafidiana ny lohahevitra momba ny kandokandon-kintana satria zavatra fantatry ny tanora tsara izy io. Ny tanjona dia ny hanome endrika miavaka ny marika vaovao sy hisarika ny mpanjifa tanora.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Be Er Xiang Twelve Constellations Fonosana Voan'ny Mirasoly, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Be Er Xiang Twelve Constellations Fonosana Voan'ny Mirasoly. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Be Er Xiang Twelve Constellations Fonosana Voan'ny Mirasoly dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019