The Mix Land Fivarotana Fitafiana Streetwear by Yuan Lijun

The Mix Land Fivarotana Fitafiana Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2020

The Mix Land Fivarotana Fitafiana Streetwear

by Yuan Lijun

Client: Xianxiang Design

A' Design Award Varahina Winner in Anatiny Category

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Verified Award Winner

Verify Award Status for #99894

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Colors

The Design

About The Mix Land Fivarotana Fitafiana Streetwear

Ny Mix Land dia fivarotana fitafiana streetwear any Hangzhou, Shina. Ny foto-kevitry ny famolavolana dia miainga avy amin'ny endriky ny laboratoara ary mampihatra ny kolontsaina an-dalambe eo amin'ny fampiratiana anatiny. Fitaovana zavakanto telo mihetsika, antsoina hoe fakana angovo, fanamafisana ary latabatra fisaraham-bontoatiny, dia mampiray ny feo, ny fahitana ary ny fikasihana mba hamoronana traikefa mifampiraharaha. Ny loko bliô neon miendrika mavokely tanteraka, ny varavarankely sy varavarana maro loko ary ny efijery nomerika no mamorona ny fisongadinana ara-pahitana fototra. Ny fitaovana fampiratiana dia azo alamina indray ao anatin'ny habaka misokatra, ka ny fivarotana dia mahay mifanaraka amin'ny filan'ny varotra sy ny traikefa ara-tsehatra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana The Mix Land Fivarotana Fitafiana Streetwear, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana The Mix Land Fivarotana Fitafiana Streetwear. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana The Mix Land Fivarotana Fitafiana Streetwear dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019