The Mysterious Pearl Te Haerenga Puta-Rua o te Papa Whakangahau by Mark Boey

The Mysterious Pearl Te Haerenga Puta-Rua o te Papa Whakangahau by Mark Boey is a highly esteemed winner of the very prestigious 2020 A' Design Award Parahi in Hoahoa Kiriata, Ataata me te Whakaihiihi Competition Category.

ParahiKiriata· 2020

The Mysterious Pearl Te Haerenga Puta-Rua o te Papa Whakangahau

by Mark Boey

Client: Shanghai Haichang Ocean Park

A' Design Award Parahi Winner in Kiriata Category

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Colors

The Design

About The Mysterious Pearl Te Haerenga Puta-Rua o te Papa Whakangahau

Ko Te Perā Huna he haerenga puta-rua i te papa whakangahau i hangaia mo tetahi papa moana i Shanghai, Haina. Ko tenei haerenga e whakakotahi ana i tetahi kiriata whakaahua puta-rua e waru meneti te roa me tetahi waka nekeneke. Ko te korero e whai ana i tetahi mermaid me tetahi whanau o nga kararehe moana i runga i tetahi rapunga hei whakaora i te ao. Kei ia waka haerenga e whitu nga huanga motuhake, penei i nga heke poutū me nga nekehanga whakapae, e tukurua ana i te wā e rite ana ki te whakaahua. I hangaia nga tangata whakaahua me te whakaahua ki roto i a Maya, nga huanga ki roto i a Houdini, a, ko te tapiri whakaahua ki roto i a After Effects me Flame.

The Recognition

About the A' Design Award Parahi

Ko The Mysterious Pearl Te Haerenga Puta-Rua o te Papa Whakangahau te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko The Mysterious Pearl Te Haerenga Puta-Rua o te Papa Whakangahau he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a The Mysterious Pearl Te Haerenga Puta-Rua o te Papa Whakangahau i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mermaid is a 3D immersive experience located at Haichang Ocean Park theme park in Shanghai, China. Untitled Studios was approached by Haichang to design and create a fully immersive 3D experience based on the story of a mermaid and her quest to save the world.
During the creative process, we refined the characters of Mermaid and the ride's sea creature family, as well as creating the environmental background of the 8-minute animated universe.
Guests are transported into a state of the art 4D film that, along with surprising sensory elements, propels them into the ultimate 'Mermaid ride' experience.
The experience becomes even more immersive with the creation of a uniquely designed ride, each equipped with seven different special effects that repeat numerous times in tandem with the 3D animation, including vertical drops and horizontal motions!
Dimensions & Packaging: Stereoscopic 3d, 48fps, 12 scenes dimensions HD to 8k resolution. Digital Dolby.
Tags: theme park, dark ride, animation, immersive, 4d ride
Production Technology: All character design and animation are created in Maya, and all effects are created using Houdini.
Compositing are created in After effects and Flame.
Design Challenge: The biggest challenge about this job is scale and timeframe.
The entire animation had to be created within six months of production.
Not only that, everything had to be done in stereoscope 3d at 48 per frame with a resolution at 8k. Managing data is one of the biggest issue we never even thought of. What we learned from it. Always optimise working files, very bytes counts in the end.
Research: There’s only a handful of theme park in the world. The biggest and the best is Disney. Competing with such a big brand is challenging. Our method is start from the basic, storytelling and character design. We knew getting this 2 formula right is important. Technology is the second part that we need to overcome. Finding the right company as partners is just as important. We believe in collaboration.
Inspiration: The inspiration comes from watching Pixar and Disney. When I was young I was fascinated with storytelling and animation. I love 3d character that can take you on a journey and explore the magical world. Mixing with roller coaster and storyline would give you the audience a whole new immersive experience.
Project Duration: Jan 2019 - Present in Shanghai China
Operation Flow: Theme park ride experience. Taking moving image to the 4th dimension.
Team Members: Executive Creative Director: Mark Boey
Executive Producer: Soddy Yu
Head of 3D: Wang Tong
Animation Studios: Untitled Studios, Akromat VFX
Music and Sound: Groove Q