Grundig Heinzelmann Limited Edition Kiriata Whakatairanga ā-Hākoritanga nā Digital Panorama

Ko te hoahoa Grundig Heinzelmann Limited Edition Kiriata Whakatairanga ā-Hākoritanga nā Digital Panorama he kaitoa whakahirahira o te 2021 A' Design Award Pāratinamu i te Wāhanga Whakataetae Hoahoa Kiriata, Ataata me te Whakaihiihi.

PāratinamuKiriata· 2021

Grundig Heinzelmann Limited Edition Kiriata Whakatairanga ā-Hākoritanga

nā Digital Panorama

Kiritaki: Digital Panorama

Kaitoa o te A' Design Award Pāratinamu i te Wāhanga Kiriata

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Kaitoa Tohu Manatokohia

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Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Grundig Heinzelmann Limited Edition Kiriata Whakatairanga ā-Hākoritanga

Ko Grundig Heinzelmann Limited Edition he kiriata whakatairanga ā-hākoritanga i hangaia mō tētahi reo irirangi i whakaaweawetia e tētahi hoahoa rongonui o mua. I whakaputaina te reo irirangi Heinzelmann i te tau 1946 hei reo irirangi pouaka rākau i hangaia kāore he ngongo. Ka whakamāori anō te kiriata i tēnei taonga tuku iho mā tētahi ao o te rākau me te konganuku kua parahia e noho tauhere ana. I whakatauiratia, i whakahākoritia hoki ngā huānga katoa i roto i te mokowā ahu-toru mā te whakairoiro rorohiko. E ono tekau hēkona te roa o te kiriata i te kounga tino teitei, ā, ka mutu i roto i tētahi rūma he āhua tawhito engari he hou anō hoki.

Te Whakamihi

Mō te A' Design Award Pāratinamu

Ko Grundig Heinzelmann Limited Edition Kiriata Whakatairanga ā-Hākoritanga te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Grundig Heinzelmann Limited Edition Kiriata Whakatairanga ā-Hākoritanga i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Grundig Heinzelmann Limited Edition Kiriata Whakatairanga ā-Hākoritanga tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Inenga & Pēketanga: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Tūtohu: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Hangarau Whakanao: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Wero Hoahoa: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Rangahau: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Whakaaweawe: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Roanga o te Kaupapa: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Rerenga Mahi: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Pātene: Copyrights belong to Arcelik A.S, 2019
Ngā Mema o te Rōpū: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Whakamana Whakaahua: Video Credits: Emre GOREN