Pāratinamu Takai · 2021
Pepsi Expo 2020 He Kēne Inu
by PepsiCo Design and Innovation
- A' Design Award Pāratinamu 2021 in Takai
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 161,122
- Verification code 4ECA862075 · Verify this award
Colors
About Pepsi Expo 2020 He Kēne Inu
Ko Pepsi Expo 2020 he rārangi kēne inu tuhinga iti i hangaia hei whakamaharatanga mō te Expo 2020 Dubai. E toru ngā hoahoa waitohu-ngātahi e hāngai ana ki ngā kaupapa o te whai wāhitanga, te nekeneke me te toitūtanga. Kei ia kēne he titonga waitara me ngā whakaahua kanapa kua whakaritea huri noa i tētahi āhua matua kua whakarākeitia. Kua waiho ngā whakaahua kia papatahi kia wātea ai ngā pikitia ki ngā whakamāramatanga maha. Ko ia kaupapa iti he kōrero i ahu mai i ngā ahurea, ngā wheako me ngā takenga rerekē. Ko te whāinga o ngā kēne he matapihi ki te anamata, he huarahi hoki hei whakatenatena i te kōrerorero puta noa i te ao.
About the A' Design Award Pāratinamu
Ko Pepsi Expo 2020 He Kēne Inu te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Pepsi Expo 2020 He Kēne Inu i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Pepsi Expo 2020 He Kēne Inu tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.
Press Kit
- Unique Properties
- Pepsi EXPO 2020 Dubai LTO cans represent a window into the future, envisioning how opportunity, mobility and sustainability converge in a world of different cultures, experiences and backgrounds. With these eye-catching, thought-provoking designs, we are excited to stimulate conversation on a global scale. The brief was to create three limited edition specially themed designs co-branded with Pepsi x Expo, to commemorate Expo 2020 Dubai and the three subthemes of opportunity, mobility and sustainability.
- Tags
- Packaging, Beverage
- Inspiration
- The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination. The design recognizes how the future could look very different from one person to another, and every subtheme embedded in each design tells a unique story based on different cultures, experiences and backgrounds.
