Pepsi NFL Limited Edition Te Pūhera Kēne Inu nā Dennis Furniss

Ko te hoahoa Pepsi NFL Limited Edition Te Pūhera Kēne Inu nā Dennis Furniss he kaitoa whakahirahira o te 2021 A' Design Award Pāratinamu i te Wāhanga Whakataetae Hoahoa Takai.

PāratinamuTakai· 2021

Pepsi NFL Limited Edition Te Pūhera Kēne Inu

nā Dennis Furniss

Kiritaki: Pepsi

Kaitoa o te A' Design Award Pāratinamu i te Wāhanga Takai

819,500

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #123073

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pepsi NFL Limited Edition Te Pūhera Kēne Inu

He raupapa kēne inu a Pepsi NFL Limited Edition i hangaia mō te mākete o Mehiko. E whā ngā kēne e whakanui ana i ngā kapa whutupōro o Amerika e whā: ko Dallas Cowboys, ko Pittsburgh Steelers, ko Las Vegas Raiders me New England Patriots. Ka whakamahi ia kēne i te kāhui tae o tōna ake kapa. Mā te momo whakaahua hihiri e whakaatu ana ngā kaitākaro me ō rātou hanga kua whakanuia kia kitea ai te āhua ā-tinana o te hākinakina. He konumohe ngā kēne, ā, i tāia ki te tānga offset kounga tiketike. I honoa te raupapa nei ki tētahi pakanga hokohoko matihiko, ā, i hokona ki ngā toa me te ipurangi.

Te Whakamihi

Mō te A' Design Award Pāratinamu

Ko Pepsi NFL Limited Edition Te Pūhera Kēne Inu te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Pepsi NFL Limited Edition Te Pūhera Kēne Inu i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Pepsi NFL Limited Edition Te Pūhera Kēne Inu tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Inenga & Pēketanga: 110 mm x 50 mm x 110 mm / 18.5 lbs
Tūtohu: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Hangarau Whakanao: High definition Offset printing on aluminum cans
Wero Hoahoa: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Rangahau: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Whakaaweawe: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Roanga o te Kaupapa: 3 Months (Nov 20- Feb 21) Mexico
Rerenga Mahi: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Pātene: Pepsico Design Center Latam
Ngā Mema o te Rōpū: PepsiCo Design Latin America
Whakamana Whakaahua: Pepsico Design Center Latam