Pepsi Chinas People Daily New Media Kēne Inu nā PepsiCo Design and Innovation

Ko te hoahoa Pepsi Chinas People Daily New Media Kēne Inu nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2021 A' Design Award Pāratinamu i te Wāhanga Whakataetae Hoahoa Takai.

PāratinamuTakai· 2021

Pepsi Chinas People Daily New Media Kēne Inu

nā PepsiCo Design and Innovation

Kiritaki: PepsiCo Design & Innovation

Kaitoa o te A' Design Award Pāratinamu i te Wāhanga Takai

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pepsi Chinas People Daily New Media Kēne Inu

He raupapa hoahoa kēne inu whakamaumahara a Everyday Heroes i hangaia mā Pepsi, i mahi tahi me te wāhanga New Media o te People's Daily o Haina. Ka whakanui ngā kēne nei i ngā kaimahi hauora, ngā kaimahi, ngā kaitūao me ngā kaikawe taonga i mahi mō ō rātou hapori i te aroaro o te mate urutā KOWHEORI-19. Ka whakahōnore ia hoahoa i tētahi reanga hou o ngā toa o ia rā, ā, ka whakapuaki i te ngākau whakawhetai mō ā rātou koha o ia rā. Ka huri te pūhera i tētahi ipu inu e mōhiotia whānuitia ana hei karere tūmatanui māmā o te mihi me te whakaute ngātahi.

Te Whakamihi

Mō te A' Design Award Pāratinamu

Ko Pepsi Chinas People Daily New Media Kēne Inu te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Pepsi Chinas People Daily New Media Kēne Inu i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Pepsi Chinas People Daily New Media Kēne Inu tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
Tūtohu: Packaging, Beverage
Whakaaweawe: COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
Ngā Mema o te Rōpū: PepsiCo Design & Innovation

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