Ko te hoahoa 2030 Messaging Gift Kāri Koha nā Tist he kaitoa whakahirahira o te 2020 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Taonga Koha.

RinoTaonga Koha· 2020

2030 Messaging Gift Kāri Koha

nā Tist

Kiritaki: Tist

Kaitoa o te A' Design Award Rino i te Wāhanga Taonga Koha

28,744

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #102099

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō 2030 Messaging Gift Kāri Koha

He raupapa kāri koha a 2030 Messaging Gift i hangaia mō ngā kaihoko e rua tekau, e toru tekau tau te pakeke. Ka taea ēnei kāri te whakamahi puta noa i ngā toa waitohu katoa o tētahi kamupene ao ā-taiao. Kei ia kāri tētahi karere poto o te whakatenatena, te whakamoemiti, te whakamārie, te whakanui rānei, i tuhia ki ngā kupu e mōhiotia ana e tēnei whakatipuranga. Tekau ngā momo i hangaia, ia mea he 50 mā te 90 mirimita te rahi. I whakapaparua ngā tae me ngā rauemi rerekē kia puta ai he āhua toru-ahanoa ki te mata o te kāri. Mā ēnei kāri ka taea e te tangata te tuku karere, ā, ka taea hoki te pupuri hei mea māna ake.

Te Whakamihi

Mō te A' Design Award Rino

Ko 2030 Messaging Gift Kāri Koha te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko 2030 Messaging Gift Kāri Koha he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a 2030 Messaging Gift Kāri Koha mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Inenga & Pēketanga: 50mm*90mm0.03mm / 10 types
Tūtohu: Card, Message
Hangarau Whakanao: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Wero Hoahoa: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Rangahau: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Whakaaweawe: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Roanga o te Kaupapa: May ~ December, 2018, All brand stores of CJ Group in Korea
Rerenga Mahi: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Ngā Mema o te Rōpū: TIST, Client : CJ