Huade Te Tuakiri O Te Taone Nui by Fu Yong

Huade Te Tuakiri O Te Taone Nui by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2020

Huade Te Tuakiri O Te Taone Nui

by Fu Yong

Client: Huade

A' Design Award Rino Winner in Whakairoiro Category

11,681

Verified Award Winner

Verify Award Status for #102148

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Te Tuakiri O Te Taone Nui

Ko Huade he turanga hoia matua mo te aukati i nga rohe o te raki o Haina. Ka taea e nga whare hoia kua whakakahoretia te whakawhanake i nga wheako hoia me nga tuuruhi, me te akiaki i te whanaketanga ohaoha taone. Ko te whakahoahoa e hangahia ana e te paatene, te peehi ka tiimata te tohu i nga tohu ki te aukati i te mahi pukumahi, me te tiimata i te haerenga o Huade. Ko te huihuinga o te wa poto me te tohu tohu me te pentagram ko te English Abb. HD o Huade. Ko te whetu e rima e tohu ana ko tetahi wahanga o te haki o te ope taua me te epaulet. Ka maumahara tonu a Huade me te whakawhetai ki nga toa i wawao i te whenua i te pakanga.

The Recognition

About the A' Design Award Rino

Ko Huade Te Tuakiri O Te Taone Nui te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Huade Te Tuakiri O Te Taone Nui he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Huade Te Tuakiri O Te Taone Nui mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.