Ancora Ko Te Tohu Tohu nā Keiichiro Yanagi - Harajuku Design Inc.

Ko te hoahoa Ancora Ko Te Tohu Tohu nā Keiichiro Yanagi - Harajuku Design Inc. he kaitoa whakahirahira o te 2023 A' Design Award Pāratinamu i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

PāratinamuWhakairoiro· 2023

Ancora Ko Te Tohu Tohu

nā Keiichiro Yanagi - Harajuku Design Inc.

Kiritaki: Harajuku Design Inc.

Kaitoa o te A' Design Award Pāratinamu i te Wāhanga Whakairoiro

703,415

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #146124

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ancora Ko Te Tohu Tohu

He toa tohu a Ancora e hoko ana i nga pene puna wai me nga taputapu. I enei wa, kua tere haere te mahi whakarorohiko me te hangarau korero me te whakawhitiwhiti korero. I tetahi atu taha, ka aro a Ancora ki te whakaoranga o te whakawhitiwhiti korero a-tangata. Ka whai whakaaro ano a Ancora ki enei uara e puta ai te harikoa o ta ratou huarahi tuhituhi, te tuhi mai i te ngakau, ka puta he wheako motuhake penei i nga pene puna wai ka taea te whakakotahi i roto i te tini o nga huarahi; me te whakaranu waituhi ma te whakamahi i te wiriwiri cocktail.

Te Whakamihi

Mō te A' Design Award Pāratinamu

Ko Ancora Ko Te Tohu Tohu te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Ancora Ko Te Tohu Tohu i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Ancora Ko Te Tohu Tohu tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
Inenga & Pēketanga: The size may vary because there are different types of products.
Tūtohu: Branding
Hangarau Whakanao: Many materials were used in the creation of the product and package.
Rangahau: Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
Whakaaweawe: Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Roanga o te Kaupapa: The store opened in March 2020. Located in Tokyo, Japan.
Rerenga Mahi: As a gift, a fountain pen is not just perfect but also provides a story on its own.
Ngā Mema o te Rōpū: Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa