Liang Bai Kai Te Pūhera Wai Inu nā Tiger Pan

Ko te hoahoa Liang Bai Kai Te Pūhera Wai Inu nā Tiger Pan he kaitoa whakahirahira o te 2023 A' Design Award Pāratinamu i te Wāhanga Whakataetae Hoahoa Takai.

PāratinamuTakai· 2023

Liang Bai Kai Te Pūhera Wai Inu

nā Tiger Pan

Kiritaki: Jinmailang Beverage Co., Ltd

Kaitoa o te A' Design Award Pāratinamu i te Wāhanga Takai

415,218

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #145406

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Liang Bai Kai Te Pūhera Wai Inu

He pounamu karaihe a Liang Bai Kai i hoahoatia mō te wai inu kua kōhuatia, kua whakamātaotia. Ko te ingoa e tohu ana i te wai kōhua kua mātao, he inu kua roa e waia ana i Haina. Kāore he tapanga kei te pounamu. Engari, ko ngā mahi toi mai i te peita o te whare kīngi o Song, arā ko Riverside Scene from Tsingming, kua peitatia anō, ā, kua whakapiritia ki te karaihe mā te tā whakawhiti wera. Kua wehea te whakaahua ki ngā pounamu tekau mā rua, hei tohu i ngā hāora tuku iho tekau mā rua. Mā te mata karaihe e tāpiri te kanapa me te hāngai o te papa. E 313 mitamano te teitei o ia pounamu, ā, e 76.5 mitamano te whānui puta noa.

Te Whakamihi

Mō te A' Design Award Pāratinamu

Ko Liang Bai Kai Te Pūhera Wai Inu te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Liang Bai Kai Te Pūhera Wai Inu i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Liang Bai Kai Te Pūhera Wai Inu tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Inenga & Pēketanga: height 313mm x diameter 76.5mm
Tūtohu: water, Chinese water, bottle, package, label-less
Hangarau Whakanao: The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Wero Hoahoa: Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Rangahau: To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Whakaaweawe: The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Roanga o te Kaupapa: The project lasts 5 months, designed in Shenzhen.
Rerenga Mahi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Ngā Mema o te Rōpū: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You
Whakamana Whakaahua: Tiger Pan