Kt 5g Whakairo ā-Waho by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Toi me te Whakaaturanga Toi Competition Category.
HiriwaToi· 2020
Kt 5g Whakairo ā-Waho
by Tist
Client: Tist
A' Design Award Hiriwa Winner in Toi Category
- 34,190
- Verified Award Winner
- Verify Award Status for #102106
The Design
About Kt 5g Whakairo ā-Waho
Ko KT 5G he rōpū whakairo ā-waho kua whakatūria ki waenganui o Seoul, Kōreatonga. E whakaatu ana ngā whakairo i ngā āhuatanga matua o te ratonga whakawhitiwhiti kōrero 5G, arā ko te tere nui, ko te iti o te takaroa, me te whanui o te hononga. E tohu ana ngā tae kanapa, ngā tauira me ngā āhua pere i te hononga, i te tere me te rerenga raraunga, i te wā e whakaatu ana ngā waka topatopa me te ārahi aunoa i ngā whakamahinga waia o te hangarau. He mea hanga ngā whakairo mai i ngā papa maitai i pikohia, i whakaūkuia, kātahi ka oti i te peita urethane. Ka noho hoki ngā whakairo iti hei tūru, nō reira ka waihanga te whakaurunga i tētahi wāhi okiokinga toi ki te taha o tētahi ara hīkoi pukumahi.
The Recognition
About the A' Design Award Hiriwa
Ko Kt 5g Whakairo ā-Waho te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Kt 5g Whakairo ā-Waho he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Kt 5g Whakairo ā-Waho he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
- Dimensions & Packaging
- 1.5T SUS + urethane paint / 32m*6.8m
- Tags
- 5G, Craig and Karl, Outdoor sculpture
- Production Technology
- Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
- Design Challenge
- It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
- Research
- In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
- Inspiration
- We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
- Project Duration
- Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
- Operation Flow
- In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
- Team Members
- TIST, Client : KT and Illustrator : Craig and Karl
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