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Sense of Forest Ko Te Wharekareti Kakara by Dmitry Pozarenko

Sense of Forest Ko Te Wharekareti Kakara by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.


HiriwaRoto Whare· 2020

Sense of Forest Ko Te Wharekareti Kakara

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award Hiriwa Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About Sense of Forest Ko Te Wharekareti Kakara

Ko te ahua o te ngahere hotoke hauhautanga ka riro i te faauru o tenei kaupapa. Ko te maha o nga kakano o te rakau maori me te granite ka raupapahia te kaimarakitaki ki tetahi awa kirihou me nga tirohanga o nga tohu o te taiao. Ko te momo taputapu taputapu e ngohengohe ana i nga tae o te parahi whero me te matomato. Ko te toa te waahi hei hihiri me te whakawhitiwhiti korero mo te hunga 2000 neke atu i te ra.

The Recognition

About the A' Design Award Hiriwa

Ko Sense of Forest Ko Te Wharekareti Kakara te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Sense of Forest Ko Te Wharekareti Kakara he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Sense of Forest Ko Te Wharekareti Kakara he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging
The total area is 1238 sq.m.
Tags
interior design, retail space, metal, stone, wood, nature
Production Technology
Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge
The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research
The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration
The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration
The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow
The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members
Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits
All images: photographer Mick Pomortsev, 2019.

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