Catzz Moenga Ngeru by Mirko Vujicic is a highly esteemed winner of the very prestigious 2020 A' Design Award Pāratinamu in Hoahoa Tiaki Kararehe, Taonga Tākaro, Rauemi me ngā Hua mō ngā Kararehe Competition Category.

PāratinamuTiaki Kararehe· 2020

Catzz Moenga Ngeru

by Mirko Vujicic

Client: Mirko Vujicic

A' Design Award Pāratinamu Winner in Tiaki Kararehe Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catzz Moenga Ngeru

I a koe e hoahoa ana i te moenga ngeru o Catzz, i ahu mai te whakaaro i nga hiahia o nga ngeru me nga rangatira, me whakakotahi i te mahi, te maama me te ataahua. I a koe e matakitaki ana i nga ngeru, ko o ratau ahuatanga ahurei motuhake te mea i whakaaweawe i te momo ma me te mohio. Ko etahi tauira whanonga (hei tauira, te neke taringa) ka uru ki nga wheako ngeru a te ngeru. Ano hoki, me te whakaaro ki nga rangatira, ko te kaupapa ko te hanga i tetahi taonga ka taea e raatau te whakarite me te whakaatu whakapehapeha. Ano hoki, he mea nui kia ngawari te tiaki. Katoa ma te maeneene, te hoahoa āhuahanga me te hanganga modular e ahei.

The Recognition

About the A' Design Award Pāratinamu

Ko Catzz Moenga Ngeru te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Catzz Moenga Ngeru i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Catzz Moenga Ngeru tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catzz cat bed relies on clean and contemporary design, which is the result of careful thinking and research in order to make a perfect combination of functionality, content and form. The modularity of the product enables personalization, reconfiguration, easy maintenance and conveniently flat packaging.
Dimensions & Packaging: Product dimensions:
Width: 570 mm
Depth: 580 mm
Height: 610 mm

Triangular module (equilateral triangle) specifications:
Edge dimension: 288 mm
Thickness: 11 mm
Tags: cat bed, pet furniture, pet supplies, cat toys
Production Technology: Triangular modules are made from felt pieces and plastic plates, all cut by a laser. Two felt pieces are glued to a plastic plate in the middle, and the hems of felt pieces are sewn. Each module corner has a snap fastener stud attached. Assembly connectors, made from metal by cutting and bending, have snap fastener sockets attached. Modules used for "ears" do not have a plastic plate, but only two pieces of felt sewn together, and have fabric connectors because the "ears" need flexibility.
Design Challenge: After the research, a clear need for a cat bed that assembles and disassembles easily, but is sturdy at the same time, arose. The challenge was not to use any screws and to avoid using tools. I needed something simple. Therefore, I opted for snap fasteners to connect the triangular modules reliably and plastic plates to strengthen them within, making modules thin and sturdy. As a result, those modules can fit into a flat packaging which is simple to transport.
Research: The purpose of the research was to gain insight into cat owners' needs and wishes regarding cat furniture and toys. First, a survey was conducted in March, 2019. The total of 250 participants completed the survey anonymously. The results showed that most participants valued these characteristics most (in decreasing order): ease of cleaning, ability to personalize it, contemporary design, and reasonable price. Secondly, using prototypes, the functionality and ergonomics were tested.
Inspiration: I was inspired by my own cat in terms of both form and function. Distinct geometry in my cat facial features guided the form of design, whereas her movement and behavior inspired the interactive aspect. The material was chosen to fit the cat needs for a warm and snugly environment, which felt provides. Knowing that cats are always on the lookout for the perfect hiding and resting spot and that their preferences vary, it was important for me to provide the possibility for adaptation.
Project Duration: The idea was born in Belgrade, in the beginning of 2019. It was followed by numerous sketches and mock-up models, and searches for different kinds of materials. In September 2019, after having finalized the design, I made the prototype. The prototype enabled an insight into the product's minor flaws, which were dealt with. Afterwards, technical specifications and production technology were defined in January 2020.
Operation Flow: Catzz cat bed can be easily disassembled if needed to be washed, transported or reconfigured. It comes in different colors so that it can match the cat color or complement the space. Also, it can be transformed in three variants to fit the cat personality and needs (e.g. more or less privacy or warmth). It comes with a cat toy tied to Catzz cat bed ear by an elastic string, which makes the ear move when the cat plays with the toy, and if there is more than one cat, they can join the play.