K11 Musea Whare Hokohoko by K11 Musea is a highly esteemed winner of the very prestigious 2020 A' Design Award Pāratinamu in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

PāratinamuRoto Whare· 2020

K11 Musea Whare Hokohoko

by K11 Musea

Client: New World Development Company Limited

A' Design Award Pāratinamu Winner in Roto Whare Category

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The Design

About K11 Musea Whare Hokohoko

Ko K11 Musea he hoahoa o roto mō tētahi whare hokohoko kei te tahatai o Tsim Sha Tsui i Hong Kong. E tekau ngā papa o tēnei whare hokohoko me te toi, ā, ko tōna rahi katoa he 1.1 miriona pūtahi tapawhā. Kei waenganui pū he ātea teitei 35 mita te ikeike, ko Opera Theatre te ingoa, kua whakauruhia ki tōna tuanui 1,800 rama tīaho ka taea te whakahaere ā-hōtaka, hei whakaahua i te tini whetū o te rangi. He whakapakoko kei runga ake i te arawhata hiko e whakamahara ana ki ngā pakiaka tautoko o ngā rākau paniana o te rohe. Kua uhia ngā mata ki te parāhe i mahia ā-ringa me te peita āhua taiwhenua. Ka kohia te wai ua hei whakamākūkū, ā, ka whakamahia he pūnaha whakamātao hau kore hinu, e whakamātaohia ana ki te wai moana, hei whakaheke i te whakapaunga hiko.

The Recognition

About the A' Design Award Pāratinamu

Ko K11 Musea Whare Hokohoko te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a K11 Musea Whare Hokohoko i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko K11 Musea Whare Hokohoko tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life.

At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.
Dimensions & Packaging: Total floor area is 1.1m sqft
Tags: K11, Art, K11 Musea, A galaxy of creativity, Victoria Dockside, 100 creative powers, Adrian Cheng
Production Technology: In order to create the sparkling galaxy in the Opera Theatre, we identify each light and adjusting their illumination one by one through a diverse range of lighting intensities.

The interior is cladded in handcrafted palettes of rich bronze and rustic paintwork by local artist.

The project gained LEED Gold and BEAM Plus Gold Standard. Rainwater harvesting provides full of irrigation water, while seawater cooled, oil free heating, ventilation and air con. system reduces energy consumption.
Design Challenge: The main challenge is to have everyone buy in on the new concept of cultural retail, and that they are building a manor house not a mall. Every artist, designer and architect has their own creative vision and way of working, so the curation was not exactly easy. Also, we had to bring all of them together to form one cohesive and seamless ecosystem that is more than K11 MUSEA, but also the wider Victoria Dockside.
Research: Conceived as a Silicon Valley of Culture, the design team was assembled by K11 founder Adrian Cheng and forms part of the 100 creative powers involved in shaping the dialogue in the district and sets to defy traditional concepts of retail design. K11 MUSEA is the result of an international cultural exchange, where cross discipline and cross border practices in art, craft, culture, architecture, interior design, technology gastronomy and sustainability worked in tandem.
Inspiration: Much more than just a place to shop, it celebrates culture, art and design. The inspiration was for it to be A Muse by the Sea. Meticulously positioned lights line the ceiling of the Opera Theatre, creating a galaxy of creativity. The Ball feature serves as a focal point for the viewer, whilst furthering the illusion of looking up into space. Meanwhile, the sprawling sculpture stretching over the escalator is reminiscent of the famous buttress roots from Hong Kong banyan trees.
Project Duration: K11 has spent ten years from 2009 to 2019 considering almost every detail of his bold new ten-storey retail-and-art complex, designed to appeal to brand-savvy millennial. K11 Musea is the last segment of the ambitious US2.6b Victoria Dockside cultural district on a 28 hectare site on the Tsim Sha Tsui waterfront.
Operation Flow: K11 founder Adrian Cheng reinvigorate the district together with 100 creative powers hailing from different disciplines and cultures, to make K11 Musea the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of cultures into the new consumer daily life. People come here to be inspired and to learn.
Team Members: MasterMind: Adrian Cheng (Founder of K11 Group and Executive Vice-Chairman of New World Development)

Design Firm: K11 collaborate with AB concept, KPF, Laab & Speirs and Major
Image Credits: Edmon Leong