Flavour Funhouse Primary Function: Whare Hokohoko Raro Whenua by K11 Musea

Flavour Funhouse Primary Function: Whare Hokohoko Raro Whenua by K11 Musea is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

HiriwaRoto Whare· 2020

Flavour Funhouse Primary Function: Whare Hokohoko Raro Whenua

by K11 Musea

Client: New World Development Company Limited

A' Design Award Hiriwa Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About Flavour Funhouse Primary Function: Whare Hokohoko Raro Whenua

Book Text: Ko Flavour Funhouse he whare hokohoko o raro whenua i Hong Kong. E utaina ana te hoahoanga mai i te hoahoanga galleria rino me te karaihe o te rautau tekau mā iwa. Ko ngā mata toa rino me te karaihe, me ngā tatau rere mātiti pango e whakawhiwhi ana i te taiao katoa ki tētahi āhuatanga rite tonu me te kore mutunga. Ko tētahi tuanui rino pango teitei me te mātiti rino e mau ana i ngā rama me ngā whakapaipai, ā, e tiaki ana i te teitei katoa o te raro whenua. E toru ngā momo taera papa, tae atu ki ngā mea ono-tapa, e tohu ana i ngā rohe rerekē. He wāhi kai e whakarato ana i ngā papa pā, ngā tēpu iti, me tētahi tēpu rākau roa mō ngā rōpū kanorau. Ka hoatu hoki he wāhi mō te toi o nāianei.

The Recognition

About the A' Design Award Hiriwa

Ko Flavour Funhouse Primary Function: Whare Hokohoko Raro Whenua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Flavour Funhouse Primary Function: Whare Hokohoko Raro Whenua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Flavour Funhouse Primary Function: Whare Hokohoko Raro Whenua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Dimensions & Packaging: Total floor area is 0.8m sqft
Tags: Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology: Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge: Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Research: K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration: Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Project Duration: The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow: The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Team Members: Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
Image Credits: Edmon Leong