Hello Future Te Whakaaturanga by Nicoletta Santini

Hello Future Te Whakaaturanga by Nicoletta Santini is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

RinoRoto Whare· 2020

Hello Future Te Whakaaturanga

by Nicoletta Santini

Client: BD Expo S.R.L.

A' Design Award Rino Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About Hello Future Te Whakaaturanga

"He iti ake te mea atu" ko te kaupapa whaitake, i whakaaweahia i te kaupapa o tenei waa me te paku mo te whakaaturanga whakaaturanga. Ko te ngawari ki te mahi me te hononga aronganui nga kaupapa i muri mai i tenei hoahoa. Ko te ahua futurist o te hanganga whakahoahoa me nga raina ngawari o nga whakaaturanga penei i te awhe o nga hua whakaari me nga whakairoiro me te kounga o nga rawa me te whakaoti i te tautuhi i tenei kaupapa. I tua atu i tera, ko te whakaaro kino o te keti rereke na te mea ko nga huringa tirohanga, ko te mea hanga tenei tuuturu.

The Recognition

About the A' Design Award Rino

Ko Hello Future Te Whakaaturanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Hello Future Te Whakaaturanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Hello Future Te Whakaaturanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The central laminated wooden gate, designed to create an open space stand and to make the company name stand-out on every side, characterizes the stand.
This structure is surrounded by several minimal displays always in high quality laminated wood, which delimits the accesses to the central meeting area such as permits the client to exhibit his products in a sophisticated way.
To guarantee the correct impact for the corporate communication two wide led walls were laterally arranged.
Dimensions & Packaging: This 3 sides open stand measures mt. 16 x 9 m (144 mq) and it reaches a maximum height of 5 m with the gate structure and back wall.
Tags: Exhibition Design, Pavoni Italia, BD Expo, Sigep, Rimini fair, modular furniture, futuristic exhibition structure, less is more, minimalism and functionality
Production Technology: The stand is based on a raised platform with natural laminated flooring.
The structures such as the displays of the stand are made of laminated wood, while the furnishings are made of metal and plastic. The LED lightings such as two led walls with relative audio system and control were disposed in addiction to 3D logos and stickers.
Design Challenge: The challenge was to give a unique identity that could be remembered, a simple and representative stand, where the products could be enhanced, creating a futuristic identity.
Research: The research was aimed at giving a unique character to the stand, which stood out for its originality and simplicity. The goal was to give the company an innovative, quality and recognizable character. To create this project I studied the selected products the client wanted to exhibit such as the minimal corporate communication, trying to combine them with futuristic design.
Inspiration: Simplicity combined with functionality and emotional connection were the concepts behind this minimal exhibition stand.
The futuristic shape of the central structure combined with the simplified lines of the displays such as the selected range of exhibited products and graphics and the high quality of materials and finishing proposed are the representation of this philosophy, usually expressed with the words "Less is more".
Project Duration: The project started in 2019 and was exhibited at the world's top event for the entire supply chain of the Artisan Pastry, the Sigep Exhibition that took place in Rimini, Italy, in January 2020.
Operation Flow: The illusion of a different gate because of the viewpoint changes is the distinctive element that makes the stand unique.