Preludes Ngā Mahi Matua: Whakaoriori Pāpāho Whakauru by Matthew Rankin

Preludes Ngā Mahi Matua: Whakaoriori Pāpāho Whakauru by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Kiriata, Ataata me te Whakaihiihi Competition Category.

RinoKiriata· 2020

Preludes Ngā Mahi Matua: Whakaoriori Pāpāho Whakauru

by Matthew Rankin

Client: Matthew Rankin

A' Design Award Rino Winner in Kiriata Category

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Verified Award Winner

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Koha Ināianei Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Preludes Ngā Mahi Matua: Whakaoriori Pāpāho Whakauru

Kupu Pukapuka: He whakaoriori mixed media poto a Preludes, e ahu mai ana i te rotarota kua tapaina ki taua ingoa nā T.S. Eliot i tito. E kotahi meneti, e waru hēkona te roa o te kiriata, ā, ka tūhura i ngā whakaahua a Eliot ki tētahi puoro ahu-tahi. Ka hono ngā kāhui whakaaturanga mā roto i te kaupapa me te oro, kaua mā roto i tētahi ahua ataata kotahi. Ka whakakotahi tēnei mahi i te whakaoriori 2D me te 3D, i whakaahuahia ki Cinema 4D, i tāhoahoatia mā Redshift, ā, i whakakotahitia ki After Effects. Ka huri ngā tirohanga mai i te rangi ki te taumata o te huarahi, e whakawhiti atu ai ngā āhua i muri i ngā mata mātaki. Ka whakaata te whakaoriori nei i te oranga o ēnei rā, mā roto i tētahi tuhinga tawhito ake.

The Recognition

About the A' Design Award Rino

Ko Preludes Ngā Mahi Matua: Whakaoriori Pāpāho Whakauru te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Preludes Ngā Mahi Matua: Whakaoriori Pāpāho Whakauru he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Preludes Ngā Mahi Matua: Whakaoriori Pāpāho Whakauru mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae