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DoReDo Hoahoa Taiwhare Whare Kaikutikuti by Gautam Desai

DoReDo Hoahoa Taiwhare Whare Kaikutikuti by Gautam Desai is a highly esteemed winner of the very prestigious 2020 A' Design Award Rino in Hoahoa Roto Whare me te Whakaaturanga Competition Category.


RinoRoto Whare· 2020

DoReDo Hoahoa Taiwhare Whare Kaikutikuti

by Gautam Desai

Client: Gautam Desai Design

A' Design Award Rino Winner in Roto Whare Category

Colors

The Design

About DoReDo Hoahoa Taiwhare Whare Kaikutikuti

Ko DoReDo he wāhi hauora e whakakotahi ana i te whare rata ātaahua, he whare kaikutikuti, he wāhi mahi wairua (spa), he akomanga yoga me tētahi kāfe iti i roto i te 550 mita tapawhā. Ko te whakatakotoranga i hangaia i runga i te tauira hokohoko taunga rererangi, e noho iho ai ngā whakaaturanga i raro i te taumata whakaaro, ā, e noho māmā, e noho mārama ana te nekehanga. Ko te tae korare (coral) te tae whakanui, ā, ka puta anake i ngā ngutuawa rākau o te marae hokohoko whakawaenga, e hono ana i ngā ratonga katoa. Ka whakawhiti ngā manuhiri katoa i ngā ngutuawa korare. Ka whakaoti ai te taiwhare ki te papa rākau, ngā tūranga whakaata whakamaramatia, ngā rāra rino iri, me ngā rama kāhuirangi karaihe.

The Recognition

About the A' Design Award Rino

Ko DoReDo Hoahoa Taiwhare Whare Kaikutikuti te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko DoReDo Hoahoa Taiwhare Whare Kaikutikuti he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a DoReDo Hoahoa Taiwhare Whare Kaikutikuti mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
One of the most prominent elements of the design that was designed to be specifically eye catching, is the pop colour, coral. The coral serves two purposes, it is reflective of luxury and beauty, and also happens to be a colour that few brands have adopted. The coral only makes its presence felt in the arches of the retail courtyard, the hub of DoReDo that offshoots onto its various offerings. No matter where you go in the space, you have to pass through the coral arched courtyard.
Dimensions & Packaging
550 Square Meters
Tags
Salon, Spa, Aesthetic Clinic, Yoga Studio, Cafe, Wellness, Feel Good, Interior Design, Interior Styling, Luxury-Industrial-Chic, Modern, Contemporary, Coral, Arch, Retail
Production Technology
The material pallet includes wood framed arches, painted galvanised iron ac duct, wooden flooring, grey slate finished vitrified flooring, full length self lit mirrored consoles, veneered furniture, ceiling suspended MS frame storage racks, led spotlights, glass chandeliers, brass lamp shades, machine crafted bulb holders, wallpapers and printed vinyl wall art, to enhance the luxury, industrial and chic aesthetic of the salon
Design Challenge
The hardest part was to the assemble all the research, design and aesthetics, and to deliver the project to the Owner in the stipulated time of the fit out and with in a tight budget
Research
The design & aesthetic process involved researching existing retail spaces around the world sporting a user friendly experience
Inspiration
“I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little cafe, stemmed from the Architect’s airport shopping experiences.
Project Duration
The interior fit out started in January 2019 and finished in April 2019. The project is located in Nashik, India
Operation Flow
The design intent was to craft an experience that fosters interaction and induce a sense community to users, while creating a unique identity for the upcoming brand.
DoReDo, a 6000 square feet salon was modelled after airport retail experience.
“I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little café, stemmed from the Architect’s airport shopping experiences.
Patents
Copyrights belong to Gautam Desai Design, 2020
Team Members
Gautam Desai
Niketa Khanna
Ruchika Madhar
Kavita Narvekar
Image Credits
Fabien Charuau

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