Beauty United Space Te Hoahoa Rōpū o te Whare Whakapaipai nā John Sun and Renee Zhu

Ko te hoahoa Beauty United Space Te Hoahoa Rōpū o te Whare Whakapaipai nā John Sun and Renee Zhu he kaitoa whakahirahira o te 2020 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

KouraRoto Whare· 2020

Beauty United Space Te Hoahoa Rōpū o te Whare Whakapaipai

nā John Sun and Renee Zhu

Kiritaki: DDDD Creative Company

Kaitoa o te A' Design Award Koura i te Wāhanga Roto Whare

36,437

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #104564

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Beauty United Space Te Hoahoa Rōpū o te Whare Whakapaipai

Ko Beauty United Space he whare kutikuti makawe me te whakapaipai kei Wuhan, Haina. E 220 mita pūrua te rahi o roto, ā, ka whakakotahihia ngā ratonga kutikuti makawe, te whakarākei makawe me te whakapaipai kanohi ki te wāhi kotahi. Mā ngā tae matua o te tuakiri waitohu e wehewehe ngā wāhi, e hanga hoki ngā tauaro tae kaha. Ka whakamahia ngā huānga waitara o te pahi hei kaupapa puta noa i te wāhi. Kei roto i ngā rauemi ko ngā papa terrazzo kua oti kē te hanga, ko ngā taera raima, ko te tira kore whakakanapa me te tira whakaata, me ngā tūru kirihou kua whakatauirahia. Mā ngā wāhi tauwhitiwhiti me ngā whakaaturanga hua e āwhina ngā manuhiri ki te mārama ki te waitohu.

Te Whakamihi

Mō te A' Design Award Koura

Ko Beauty United Space Te Hoahoa Rōpū o te Whare Whakapaipai te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Beauty United Space Te Hoahoa Rōpū o te Whare Whakapaipai he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Beauty United Space Te Hoahoa Rōpū o te Whare Whakapaipai i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Inenga & Pēketanga: About 220 square meters.
Tūtohu: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Hangarau Whakanao: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Wero Hoahoa: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Rangahau: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Whakaaweawe: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Roanga o te Kaupapa: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Rerenga Mahi: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Ngā Mema o te Rōpū: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Whakamana Whakaahua: Photographer: Sensor Images