Neon Nights Wāhi Kaiwhakahaere Whakatairanga Hokohoko by Hong Kong Trade Development Council

Neon Nights Wāhi Kaiwhakahaere Whakatairanga Hokohoko by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Kaupapa me te Hui Competition Category.

HiriwaKaupapa· 2021

Neon Nights Wāhi Kaiwhakahaere Whakatairanga Hokohoko

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Hiriwa Winner in Kaupapa Category

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Colors

The Design

About Neon Nights Wāhi Kaiwhakahaere Whakatairanga Hokohoko

Ko Neon Nights he hoahoa takahanga i hangaia mō tētahi whakatairanga hokohoko kākahu ki Hongipua. E hono ana te ariā i ngā ia tae kākahu o nāianei ki te āhua o ngā tohu tiriti neon o Hongipua onamata. E toru ngā wāhi i hoahoatia. He whakaurunga pōwhiri e tū ana ki te tomokanga matua o te wāhi. I whakapaingia te tomokanga o te whare whakaaturanga kia hāngai. I roto i te whare, he wāhi mahi maha 300 mita pūrua e whakahaere ana i ngā whakaaturanga kākahu, ngā hui ako me ngā hui ōpaki. Ko ngā anga whakarewa me ngā tauira tapahi mati, ngā paparanga tae whakamuri-whakamārama me ngā tohu momo neon e hanga ana i te āhua kikorangi.

The Recognition

About the A' Design Award Hiriwa

Ko Neon Nights Wāhi Kaiwhakahaere Whakatairanga Hokohoko te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Neon Nights Wāhi Kaiwhakahaere Whakatairanga Hokohoko he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Neon Nights Wāhi Kaiwhakahaere Whakatairanga Hokohoko he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Dimensions & Packaging: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Tags: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Production Technology: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Design Challenge: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Research: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Inspiration: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Operation Flow: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Patents: Copyrights belong to Hong Kong Trade Development Council, 2019
Team Members: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Image Credits: Hong Kong Trade Development Council