Transformers the Skin Test House Toa Hokohoko Pop Up nā Hsuan-Hui Lee

Ko te hoahoa Transformers the Skin Test House Toa Hokohoko Pop Up nā Hsuan-Hui Lee he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

RinoRoto Whare· 2021

Transformers the Skin Test House Toa Hokohoko Pop Up

nā Hsuan-Hui Lee

Kiritaki: Birkin Creative Integrated Marketing Service Limited

Kaitoa o te A' Design Award Rino i te Wāhanga Roto Whare

20,078

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #107197

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Transformers the Skin Test House Toa Hokohoko Pop Up

He toa hokohoko pop up a Transformers the Skin Test House i hoahoatia mō tētahi kaipahua kiri (cosmetics brand). Ka hangaia te toa mai i ngā kōtiti (containers) he hanganga rino tōna, engari ko te papa, te tuanui, me ngā pakitara i hangaia mai i ngā rauemi rākau me ngā rauemi whai-taiao. Ka whakaaturia ngā hua i roto mā ngā pouaka rama LED me ngā matapihi whakaaturanga. Ka taea te whakahiato ngā wāhanga i roto i te tekau mā rua haora, ā, ka taea te tāpiri i ētahi atu wāhanga kia nui ake, ā, ka taea anō te tāpiri i tētahi hipoki (canopy) mō ngā rā ua. Ka taea te whakamahi anō ngā rauemi katoa, ā, kua whakahiatohia me te wewete te toa mō ngā 60 wā mō ngā kaupapa whakaaturanga i ngā wāhi tūmatanui.

Te Whakamihi

Mō te A' Design Award Rino

Ko Transformers the Skin Test House Toa Hokohoko Pop Up te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Transformers the Skin Test House Toa Hokohoko Pop Up he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Transformers the Skin Test House Toa Hokohoko Pop Up mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Inenga & Pēketanga: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Tūtohu: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Hangarau Whakanao: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Wero Hoahoa: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Rangahau: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Whakaaweawe: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Roanga o te Kaupapa: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Rerenga Mahi: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Ngā Mema o te Rōpū: Birkin Creative Integrated Marketing
Whakamana Whakaahua: Birkin Creative Integrated Marketing