3 Mobile Lifestyle Store Primary Function: Hoahoa Roto Hokohoko by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.
HiriwaRoto Whare· 2021
3 Mobile Lifestyle Store Primary Function: Hoahoa Roto Hokohoko
Client: IMO design
A' Design Award Hiriwa Winner in Roto Whare Category
- 14,381
- Verified Award Winner
- Verify Award Status for #108092
The Design
About 3 Mobile Lifestyle Store Primary Function: Hoahoa Roto Hokohoko
Book Text: Ko te 3 Mobile Lifestyle Store he hoahoa roto hokohoko mō tētahi waitohu whatunga waea pūkoro i Hong Kong. E 150 mita pūrua te horahanga o te toa. He ripa mangu me te mā e whakawhiti ana puta noa i ngā kokonga katoa o te wāhi. Ko ngā raina hauroki whānui e whakaahua ana i te pae rama raina me te tauira o te papa. Ka tāpirihia e ngā whakaotinga rākau he āhua orite me te māmā. Ka whakamahia e te wāhi ratonga kiritaki ngā wehenga papanga ngongo hoihoi i whakaahuahia mai i ngā nohonga waka rererangi karaehe tuatahi. He wāhi mahi kua kati me ngā wehenga karaehe ka taea te whakahaere ka whakahaerehia ngā akoranga, ā, ka taea te whakatuwhera ki te wāhi hoko mō ngā takahanga.
The Recognition
About the A' Design Award Hiriwa
Ko 3 Mobile Lifestyle Store Primary Function: Hoahoa Roto Hokohoko te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko 3 Mobile Lifestyle Store Primary Function: Hoahoa Roto Hokohoko he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko 3 Mobile Lifestyle Store Primary Function: Hoahoa Roto Hokohoko he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
