Hang Seng Bank Te Roro o te Peeke by Marco Choi and Yan Yik Lun

Hang Seng Bank Te Roro o te Peeke by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2021

Hang Seng Bank Te Roro o te Peeke

by Marco Choi and Yan Yik Lun

Client: IMO design

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #108096

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hang Seng Bank Te Roro o te Peeke

Ko Hang Seng Bank he roro peeke reanga hou kei Hong Kong. Ko te peka nei e 152 mita tapawha te rahi, he hoahoa tuwhera me te whakamanuhiri, he mārama whakamarie me ngā waahanga rakau mahana. Kua honoa ngā ahuatanga ratonga matihiko ki roto i te roro, tae atu ki te tiikiti hiko, he paere ratonga matihiko me tētahi tari mahi-a-tangata ake. Ka taea e ngā kiritaki te tiki tiikiti hiko mō ngā ratonga tari mā roto i tētahi taupānga peeke pūkoro i mua i tō rātou taenga mai. Ko te whāinga o te hoahoa he whakaiti i te wā tatari i roto i te peka, me te whakamahi i te mahi peeke kia tere ake, kia ngākaunuitia ai hoki.

The Recognition

About the A' Design Award Parahi

Ko Hang Seng Bank Te Roro o te Peeke te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hang Seng Bank Te Roro o te Peeke he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hang Seng Bank Te Roro o te Peeke i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab