Tongrentang Zhima Health Te Hoahoa Rōpū o Roto mō te Toa Hokohoko nā Yong Wong

Ko te hoahoa Tongrentang Zhima Health Te Hoahoa Rōpū o Roto mō te Toa Hokohoko nā Yong Wong he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

KouraRoto Whare· 2021

Tongrentang Zhima Health Te Hoahoa Rōpū o Roto mō te Toa Hokohoko

nā Yong Wong

Kiritaki: Beijing Tongrentang Health

Kaitoa o te A' Design Award Koura i te Wāhanga Roto Whare

21,079

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #108738

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Tongrentang Zhima Health Te Hoahoa Rōpū o Roto mō te Toa Hokohoko

Ko Tongrentang Zhima Health he toa wheako kei Beijing. E 5000 mita pūrua te rahi o te toa, e toru ngā papa. Ka whakaratohia i te wāhi kotahi ngā taonga āpiti kai, ngā kai whakakaha tinana, me ngā hua tiaki hauora e whai ana i te hangarau hauora. Kua whakamahia ngā horahanga nui o ngā rawa rerekē, pērā i te rākau tūturu me te parahi, ki roto i te whare. Mai i te papa raro whakarunga, e whā ngā kaupapa e whakaatuhia ana, arā ko te uiui, ko te kai, ko te whakaora, me te rongoā. He wāhi hāpori whakamarie hoki te toa mō ngā kiritaki.

Te Whakamihi

Mō te A' Design Award Koura

Ko Tongrentang Zhima Health Te Hoahoa Rōpū o Roto mō te Toa Hokohoko te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Tongrentang Zhima Health Te Hoahoa Rōpū o Roto mō te Toa Hokohoko he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Tongrentang Zhima Health Te Hoahoa Rōpū o Roto mō te Toa Hokohoko i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Inenga & Pēketanga: 5000 square meters, 3 floors
Tūtohu: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Hangarau Whakanao: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Wero Hoahoa: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Rangahau: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Whakaaweawe: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Roanga o te Kaupapa: This project started in May 2019 and finished in December 2019 in Beijing.
Rerenga Mahi: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Ngā Mema o te Rōpū: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Whakamana Whakaahua: Beijing Wuxiang Space Architecture Design