LiNing 8th Gen Primary Function: Toa Matua by Yingtao Xu

LiNing 8th Gen Primary Function: Toa Matua by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

HiriwaRoto Whare· 2021

LiNing 8th Gen Primary Function: Toa Matua

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

A' Design Award Hiriwa Winner in Roto Whare Category

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Colors

The Design

About LiNing 8th Gen Primary Function: Toa Matua

Ko te LiNing 8th Gen he toa matua mō tētahi waitohu hākinakina, e hipoki ana i te 2049 mita pūrua. Ka toro atu te hoahoa ki ngā ara oma me ngā papa poitūkohu. Kei te tomokanga ka whakaatuhia ngā hua oma i raro i ngā rārangi rama huri tae e whiti ana i runga i te riariā. Ko tētahi mata LED kei te pokapū ka whakamaumahara ki ngā mata i runga ake i ngā papa poitūkohu, ā, ka whakaraupapa i te whakaaturanga poitūkohu. E whakamahi ana ngā mata o roto i te raima māmā, engari ko ngā papahua he mea hanga ki te whakarewa me te maitai kore-waikura me te whakaotinga kakano muka waro. Ka taea te wetewete me te hangarua i ngā papahua hei whakaiti i te para. Ka whakarōpūhia ngā taonga ki ngā wāhi kaupapa mārama.

The Recognition

About the A' Design Award Hiriwa

Ko LiNing 8th Gen Primary Function: Toa Matua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko LiNing 8th Gen Primary Function: Toa Matua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko LiNing 8th Gen Primary Function: Toa Matua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.