Parahi Toi · 2021
DC Tower - Top of Austria Te Whakaurunga Pāpāho Tuturu
- A' Design Award Parahi 2021 in Toi
- CLIENT: CBRE GmbH
- Estimated Number of Design Views: 16,179
- Verification code B8BCD5794A · Verify this award
Colors
About DC Tower - Top of Austria Te Whakaurunga Pāpāho Tuturu
Ko te DC Tower 1 te whare teitei rawa atu o Austria, he tohu powhiri tino pai. Ko te kaamera kei runga i te tuanui ka kohi tonu i nga whakaahua, i te roanga o te waa ka hanga he puna whakaahua. Ko enei waa kapohia ka whakariteritehia i roto i te waa-tūturu ki roto i nga waahanga maramara-waahi. Ko te mea katoa mo te manaaki i nga wa katoa. Ka tukuna e nga pūoko te aroturuki tūnga, ka taea e te tangata te whakaawe i nga whakatakotoranga. Ko te pakitara LED i te whaanui e whakanui ana i nga mea e rua: te waahi me nga wa katoa. I tua atu, he korero korero i waenganui i te tangata me te whare ake ma te mahi tauwhitiwhiti.
About the A' Design Award Parahi
Ko DC Tower - Top of Austria Te Whakaurunga Pāpāho Tuturu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko DC Tower - Top of Austria Te Whakaurunga Pāpāho Tuturu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a DC Tower - Top of Austria Te Whakaurunga Pāpāho Tuturu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Press Kit
- Unique Properties
- Photos are captured and collected from the tower's roof every 5 minutes, every one representing the location and the uniqueness of every moment alike. 60 floors below a huge LED wall displays time-sliced photo montages in real time.
The application seamlessly switches between different layouts, one time showing slices of the last 24 hours, another time packing moments from the last 12 weeks into one image.
The dialogue between people within the tower is extended by sensors that enable the application to react to presence and motion of them. This way, the tower itself engages in a vivid dialog with them. - Dimensions & Packaging
- 10,5 meter by 5 meter LED Wall, 2x Lidar Laser Range Sensor, 6 mega pixel weatherproof webcam on the roof of the tower.
- Tags
- Responsive Art, Digital Art, Digital Staging, Digital Brand Communication, Media Installation
- Production Technology
- On the roofs antenna a weatherproof high-resolution webcam was mounted that is connected to a media server in the basement of the tower. This server collects a huge pool of images of weeks and months, that are then delivered to the real time application that feeds the 10,5 by 5 meter LED wall in the middle of the foyer.
Two LiDAR laser range sensors were mounted in two corners of the foyer to provide ideal position tracking of people in the relevant space. The collected tracking data is used by the application to make all time-slice montages actively react to the presence of people in several different ways. - Design Challenge
- The uniqueness of the location of the tower needed to be present in the design as well as the uniqueness of the tower itself. Additionally, it was important to emphasize the human aspect of the tower community, the dialog between all people inside the building. The last important aspect was the presence of all special moments, from now till months in the past.
The final appearance of the installation provides familiarity and the feeling of home and on the other hand appears always new and unique. Every five minutes the LED wall shows content in a way that has never been seen before. - Research
- The technical research for this project/design was based on the speciality and experience of several team members and covered evaluation and long-time testing of both, the webcam as well as the sensors.
Based on the learnings of the research blended into the final technical concept. - Inspiration
- Vienna's DC Tower 1 is Austria's highest building. The business tower provides a work place for many people that enter on the ground floor and never feel the uniqueness of the location.
Tower management wanted to offer an outstanding welcome gesture which fits the brand.
The interactive media installation emphasizes the uniqueness of the tower as well as the power of the moment. Every moment is unique and worth noting. The LED wall in the foyer presents a celebration of both: the location and every moment at it. Additionally it provides dialogue between the people and the building itself through interactivity. - Project Duration
- The project launched in August 2020 in Vienna, Austria in the DC Tower 1 and will be a permanent media installation.
- Operation Flow
- The media installation runs fully self controlled and automated, due to automatic shut-down and start-up routines. The interaction or responsiveness of the installation is provided by both laser range sensors, whose combined tracking data is constantly fed into and processed by the digital installation.
- Image Credits
- Photo / Video / Sound: Eyup Kus
