Maskeeper Kāhua Rokiroki Matapare nā Maurice Kwok and Steve Yeung

Ko te hoahoa Maskeeper Kāhua Rokiroki Matapare nā Maurice Kwok and Steve Yeung he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Āparetanga Kākahu me te Haerenga.

RinoĀparetanga· 2021

Maskeeper Kāhua Rokiroki Matapare

nā Maurice Kwok and Steve Yeung

Kiritaki: Innosphere Ltd

Kaitoa o te A' Design Award Rino i te Wāhanga Āparetanga

12,926

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #112413

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Maskeeper Kāhua Rokiroki Matapare

Ko te Maskeeper he kāhua rokiroki mō tētahi wā poto mō ngā matapare kanohi, kua whātokitokingia hei kōpaki rite ki te rahi o te kāri pakihi. Kua hangaia te Maskeeper mai i te kapa polypropylene taumata kai, kua tapahia-mate me te whātokitoki kia tere ai, kia iti ai hoki te utu whakaputa. Ka tāpaea te matapare ki runga i te kapa tuwhera, ka whātokitokingia ki roto, nā reira ka noho taupokina ngā mata o te matapare, ā, ka whakaitihia te whakapokenga whakawhiti. Ko ōna nui he 91 mīrimita te roa, 61 mīrimita te whānui, 8 mīrimita te māteorea, ā, e 10 karamu tōna taumaha, nō reira ka māmā noa te Maskeeper ki roto i tētahi pūkoro. E tuku ana tēnei hoahoa i tētahi huarahi kē atu, he mā, he hauora hoki, hei whakakapi i te takai i ngā matapare kua tangohia ki roto i te pepa autau, ki ngā kōpaki rānei, i ngā wā kai.

Te Whakamihi

Mō te A' Design Award Rino

Ko Maskeeper Kāhua Rokiroki Matapare te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Maskeeper Kāhua Rokiroki Matapare he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Maskeeper Kāhua Rokiroki Matapare mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Inenga & Pēketanga: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tūtohu: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Hangarau Whakanao: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Wero Hoahoa: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Rangahau: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Whakaaweawe: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Roanga o te Kaupapa: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Rerenga Mahi: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Ngā Mema o te Rōpū: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Whakamana Whakaahua: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung