Theodorus File Box Pouaka Kōnae by Kazuaki Kawahara

Theodorus File Box Pouaka Kōnae by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Rauemi Toi me ngā Rauemi Tuhituhi Competition Category.

RinoRauemi Toi· 2021

Theodorus File Box Pouaka Kōnae

by Kazuaki Kawahara

Client: Theodorus

A' Design Award Rino Winner in Rauemi Toi Category

24,216

Verified Award Winner

Verify Award Status for #114033

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Theodorus File Box Pouaka Kōnae

Ko te Pouaka Kōnae Theodorus he pouaka kōnae i hangaia hei rokiroki i ngā tuhinga me ngā moheni. Ko te āhua o ia pouaka ka hanga i tētahi haurua porowhita ina whakararangihia ngā pouaka e toru, ā, kua tāia hoki ngā whakaahua ki ngā taha o roto. E whā ngā hoahoa kua wehea ki roto i ngā raupapa e rua. Ko te raupapa mokoao e whakaatu ana i te marama me te whenua, ā, ko te raupapa hua rākau e whakaatu ana i te merengi wai me te ārani. Ko te kaupapa mokoao e whakaatā ana i te mahi a te kaihoko i roto i te umanga rererangi-mokoao. He mea hanga ia pouaka mai i te kāchuri ngenge, ā, kua whakapiritia he pepa tā ki ngā taha e rua. Ko ngā whakaahua kua tāia i ahu mai i ngā whakaahua pono.

The Recognition

About the A' Design Award Rino

Ko Theodorus File Box Pouaka Kōnae te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Theodorus File Box Pouaka Kōnae he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Theodorus File Box Pouaka Kōnae mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Dimensions & Packaging: Width 270mm x Depth 102mm x Height 310mm
Tags: Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
Production Technology: It is made of corrugated cardboard with printed paper stuck together on both sides.
Design Challenge: We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Research: According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Inspiration: We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
Project Duration: The project started in March 2020 and finished in October 2020 in Japan.
Operation Flow: Our roles in this project included product design, naming, logo design and branding for the file boxes.
Patents: Patented. Utility model registration No (U3228257) 3228257. 2020. Japan
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.