Shearing Kukutanga Autō by Xin Se is a highly esteemed winner of the very prestigious 2025 A' Design Award Koura in Hoahoa Rauemi Toi me ngā Rauemi Tuhituhi Competition Category.

KouraRauemi Toi· 2025

Shearing Kukutanga Autō

by Xin Se

Client: Niceobject

A' Design Award Koura Winner in Rauemi Toi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shearing Kukutanga Autō

Ko tēnei he taonga whakarite pepa autō e tiki ana i ōna wheako hoahoa mai i te āhua o te hipi ngangahu. Ka hanga i te pānga tirohanga o ngā koripi pepa e rite ana ki te huruhuru o te hipi. Ka whakaarahia te āhua o tētahi hipi āhuareka e tū ana i runga i te tēpu, e pupuri ana i ngā koripi pepa me te mea ko ngā tupu huruhuru ēnei, ā, e tāpiri ana i te whakangahau me te tārekareka ki te mahi whakarite. Ehara i te mea ka tutuki noa i ngā hiahia āhuahanga, engari ka whakauru hoki i te whaipānga ā-kare o ngā kaiwhakamahi mā roto i ōna āhuatanga ahurei, rite ki te pūrākau.

The Recognition

About the A' Design Award Koura

Ko Shearing Kukutanga Autō te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Shearing Kukutanga Autō he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Shearing Kukutanga Autō i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a magnetic paper organizer stationery that draws its design inspiration from the image of an adorable sheep. It creates the visual effect of the paper clips becoming the sheep's wool. It evokes the image of a charming sheep standing on the desk, Holding paper clips as if they were tufts of wool, adding an element of fun and whimsy to the task of organizing. It not only fulfills functional requirements but also engages users emotionally through its unique and story like features.
Dimensions & Packaging: 90mm x61mm x63mm
Tags: shearing, sheep, natural, emotion
Production Technology: Although the process adopted is streamlined to minimize costs, the design ensures comprehensive emotional engagement and facilitates a warm and meaningful interaction.
Design Challenge: This product ingeniously integrates the concept of shearing wool with the functionality of a paper clip, addressing the initial design challenges and creating a unique solution.
Research: Rather than excessively pursuing technological advancements, we endeavor to employ design methodologies to infuse overlooked everyday items with emotional resonance and warmth. This approach enables users to experience the warmth and emotional connection that design can bring to their daily lives.
Inspiration: Upon viewing the image of sheep shearing, I was inspired by the narrative potential it held. Consequently, I developed this design wherein the user employs a paper clip to simulate the act of shearing the sheep.
Project Duration: The project was launched in March and will be completed in October 2024.
Operation Flow: In accordance with conventional usage, while adhering to established norms, users can still engage in emotional interactions with the product.
Patents: PATENTS:ZL 2024 30368803.7
Team Members: Se Xin
Image Credits: Image #1:SE Xin, Combination chart,2024, Image #2:SE Xin,independent,2024, Image #3:SE Xin,interaction,2024, Image #4:SE Xin,status,2024, Image #5:SE Xin,smile,2024,