Koura Roto Whare · 2025
Miniso Land Hokohoko
by Xiang Li
- A' Design Award Koura 2025 in Roto Whare
- Estimated Number of Design Views: 132,965
- Verification code 51625DFD6F · Verify this award
Colors
About Miniso Land Hokohoko
I roto i te wāhi e toru ngā papa o Miniso Land, e ono ngā rohe nui me ngā momo hua mahi-tahi tūtohi e whitu tekau mai i ngā ao IP maha. Ka whakatutukihia e te kaihoahoa te whakakotahitanga o te kanorau kāwai me te kounga whakamahi wāhi mā te whakatū i ngā rohe horopaki kanorau, e karo ai i te māngere ka puta mai i ngā wheako hokohoko tārua tawhito. Mai i te wāhi pouaka matapo e rite ana ki te noho i roto i ngā kohu māwhero, te wāhi whānui e whai ana i te hua whakakite hono, te wāhi kararehe me te wāhi kakara e pā ana ki ngā wheako ā-taiao maha, tae atu ki te wāhi pūraho e rite ana ki te tomo ki te ao pakiwaitara.
About the A' Design Award Koura
Ko Miniso Land Hokohoko te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Miniso Land Hokohoko he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Miniso Land Hokohoko i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Press Kit
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
