Showni Rohe o Roto o te Toa Kakahu by Nianwei Zhu is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.
ParahiRoto Whare· 2021
Showni Rohe o Roto o te Toa Kakahu
by Nianwei Zhu
Client: U-Guide Architectural Design Atelier
A' Design Award Parahi Winner in Roto Whare Category
- 9,754
- Verified Award Winner
- Verify Award Status for #116702
The Design
About Showni Rohe o Roto o te Toa Kakahu
Ko Showni he rohe o roto o te toa kakahu, 108 mita tapawha te rahi, kei Suzhou e noho ana. Kei waenganui o te mahere hauroa e tu ana tetahi hanganga piko o nga piko-a-ngeru-kore, e pupuri ana i te wahi whakaatu mo nga hua matua. Ko nga matapihi Wīwī nunui me te kuaha ahua marama-haurua e whakatuwhera ana i te toa ki te tiriti, me te kawe mai i te marama o te ra ki roto. Ko nga ngongo hau-whakamakariri whero e iri ana i runga ake hei arataki mo te tirohanga, e whakaahua rerekē ana ki nga mata ma. Ko nga papa terazzo e whakakapi ana i te terazzo whenua kia iti ake ai te utu, i te mea ko nga pouaka whakaatu akiriki me nga papa whakairi kanapa e pupuri ana i te rohe kia mama tonu.
The Recognition
About the A' Design Award Parahi
Ko Showni Rohe o Roto o te Toa Kakahu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Showni Rohe o Roto o te Toa Kakahu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Showni Rohe o Roto o te Toa Kakahu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.
- Dimensions & Packaging
- The area is 108 sqm.
- Tags
- Retail, Interesting, Boutique, Display, Clothing
- Production Technology
- Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.
- Design Challenge
- The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.
- Research
- The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.
- Inspiration
- The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.
- Project Duration
- The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.
- Operation Flow
- The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.
- Team Members
- Min
- Image Credits
- Image #1: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #2: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #3: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #4: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.
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