Dongfangfu Urunga by Bin Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Kākahu Raranga, Papanga, Tāhūhū, Tauira me te Kākahu Competition Category.

RinoKākahu Raranga· 2021

Dongfangfu Urunga

by Bin Wu

Client: Anhui Homchang Feather&Down Manufacture Co.,Ltd

A' Design Award Rino Winner in Kākahu Raranga Category

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Verified Award Winner

Verify Award Status for #116872

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dongfangfu Urunga

Ko Dongfangfu he urunga i hoahoatia hei tautoko i te māhunga me te kakī i te wā moe. Kua wehea te urunga kia toru ngā wāhanga o te teitei rerekē: he wāhi moe tuarā, e rua ngā wāhi moe taha, me tētahi wāhi whakamāmā mō te iwituaroa kakī. Ko te wāhi moe tuarā me ngā wāhi taha he 10.5 mitarau te teitei, engari ko te wāhi whakamāmā mō te iwituaroa kakī he 6.5 mitarau te teitei. Ko ngā mea whakakī he huinga o te huruhuru ngutu-parera mā, te raho ngutu-parera mā, me ngā matiti reti taiao. Ko te uhi he hanga mai i te kaingākau 100 ōrau. Ko te mata piko e whai ana i te ahua o te māhunga.

The Recognition

About the A' Design Award Rino

Ko Dongfangfu Urunga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Dongfangfu Urunga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Dongfangfu Urunga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The pillow naturally fits the head shape, effectively supports the back of the brain, neck, and shoulders in proportion. It prevents the cervical spine from deforming due to uneven force. Based on the ergonomic design, it is filled with multiple different rebound materials to meet the needs of different sleeping positions for all kinds of sleepers.
Dimensions & Packaging: The height of the cervical spine soothing area is 6.5cm, filled with 150g natural Thai latex particles made by the foaming process of natural rubber. It is broken into latex particles through a professional process, which maintains the elasticity and supporting force of latex. At the same time, the natural gap between the latex particles improves the air permeability. It has good support with the cervical spine, as well as the head and neck curve.
Tags: pillow, bedroom, product, down, fabric
Production Technology: Featured a concave surface to fit the curve of the head, the back sleeping area is filled with 95% white goose down in the top and bottom, and 250g latex particles in the middle, forming the 10.5cm height. According to the ergonomic design, the three-layered three-dimensional filling provides both comfortable support and natural touch. The upper contacting layer of the back sleeping area uses 99% white goose down hand-selected by the craftsman, which breaks 800 bulkiness limit of the machine sorting goose down, reaching 920 bulkiness. The down content is measured more than 96.3%, which brings a more delicate and soft feeling.
Design Challenge: The pillow is creatively divided into three sections: a back sleeping area on the top middle, side sleeping areas on the two sides, and a cervical spine soothing area. According to the distance from the shoulder to the neck when lying on the side, the height of the side sleeping area of the pillow is 10.5cm, and the filling is 50% white goose down and 50% white goose feathers, which moderates softness and hardness, while maintain enough supporting force.
Research: Both the material and the shape design reflect the designer's meticulous care for the sleeper. With durable materials, the down pillow offers superior support and alignment year after year.
Inspiration: Inspired by ergonomics theories and optimization theory, Dongfangfu pillow starts from details and adopts upscale imported materials to provide a comfortable and healthy sleeping experience.
Project Duration: The product was designed in 2020 and it has been on the market since the winter in 2020.
Operation Flow: The pillow is divided into back sleeping area, side area and cervical spine soothing area with different height to reach a balanced structure. When sleeping on the back, the head forms a reverse traction with its own weight, which relieves the pressure on the cervical spine, relaxes the cervical spine, and stretches the healthy physiological curve of the cervical spine. The filling materials include white goose feathers and latex particles, and the cover fabric adopts 180 thread count 100% cotton fabric made in Japan, creating a soft touch and good resilience.
Team Members: Designer: Bin Wu