Cosmetea Pop Up Te Hoahoa o Roto mō te Toa Hokohoko nā Lina Chen and Yiting Ma

Ko te hoahoa Cosmetea Pop Up Te Hoahoa o Roto mō te Toa Hokohoko nā Lina Chen and Yiting Ma he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

KouraRoto Whare· 2021

Cosmetea Pop Up Te Hoahoa o Roto mō te Toa Hokohoko

nā Lina Chen and Yiting Ma

Kiritaki: Nax Architects

Kaitoa o te A' Design Award Koura i te Wāhanga Roto Whare

20,857

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #117099

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cosmetea Pop Up Te Hoahoa o Roto mō te Toa Hokohoko

He toa hokohoko me te whakaaturanga a Cosmetea Pop Up i Shanghai, Haina. Ka noho te wāhi 9 mita pūrua ki tētahi wharekai puku kōhua o mua i te Huarahi o Yuyuan, he tiriti kua neke atu i te 100 tau te hītori. Ka whakakotahia e te hoahoa te tī me ngā mea whakapaipai kanohi. He kūaha whakahirahira kei te aroaro o te whare, i whakaaweawetia e te āhua kōata tī o te moko o te waitohu, ka toro atu ki tētahi ana porowhita whāiti kua uhia ki te maitai tākore whakaata, ā, ka whakamāramatia e ngā rārangi LED. Ka whakaurua ngā papa whata ki roto i ngā kōhao motuhake i ahu mai i ngā hononga mortise me te tenon. Ka whakaratohia e tētahi kāpata pakitara whero he wāhi whakaatu me te rokiroki.

Te Whakamihi

Mō te A' Design Award Koura

Ko Cosmetea Pop Up Te Hoahoa o Roto mō te Toa Hokohoko te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Cosmetea Pop Up Te Hoahoa o Roto mō te Toa Hokohoko he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Cosmetea Pop Up Te Hoahoa o Roto mō te Toa Hokohoko i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Inenga & Pēketanga: Area: 9 sqm
Type: Pop-up Shop
Tūtohu: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Hangarau Whakanao: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Wero Hoahoa: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Rangahau: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Whakaaweawe: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Roanga o te Kaupapa: Location: Shanghai, China
Completion time: the end of 2019
Rerenga Mahi: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Ngā Mema o te Rōpū: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Whakamana Whakaahua: Raitt Liu