Beer Culture 2020 Ripoata Rangahau Mākete nā Gabriela Maria Straka

Ko te hoahoa Beer Culture 2020 Ripoata Rangahau Mākete nā Gabriela Maria Straka he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

ParahiPānui Hokohoko· 2021

Beer Culture 2020 Ripoata Rangahau Mākete

nā Gabriela Maria Straka

Kiritaki: Brau Union Österreich AG

Kaitoa o te A' Design Award Parahi i te Wāhanga Pānui Hokohoko

14,029

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #118582

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Beer Culture 2020 Ripoata Rangahau Mākete

Ko Beer Culture 2020 he ripoata tāwhitiwhiti mō te ahurea pia i Ateria. E whakaatu ana te ripoata i ngā hua o tētahi rangahau kanorau o te taupori o Ateria e 18 tau me ngā tau atu, i whakahaerehia e tētahi rōpū rangahau mākete motuhake mā ngā uiuinga ipurangi me ngā uiuinga waea. Ko ngā kaupapa e whai wāhi ana ko te hiranga o ngā momo pia motuhake, ngā tikanga inu, te whakaputanga pia toitū, te pono ki ngā waitohu me ngā hua kore-waipiro. Ka whakaaturia ngā tatauranga mā ngā whakairoiro me ngā tohu ngāwari kia mārama ai te mātakitaki. E 64 ngā whārangi ihirangi me ngā whārangi uhi e whā kei roto i te ripoata.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Beer Culture 2020 Ripoata Rangahau Mākete te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Beer Culture 2020 Ripoata Rangahau Mākete he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Beer Culture 2020 Ripoata Rangahau Mākete i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Inenga & Pēketanga: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Tūtohu: beer culture report, beer culture, beer, market research, Austria
Hangarau Whakanao: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Wero Hoahoa: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Rangahau: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Whakaaweawe: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Roanga o te Kaupapa: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Rerenga Mahi: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Pātene: Copyrights belong to Brau Union Österreich AG, 2020
Ngā Mema o te Rōpū: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Whakamana Whakaahua: Brau Union Österreich AG