Giesinger Beerhalle Te Hoahoa o Roto o te Whare Pia by Guel Koc Janssen

Giesinger Beerhalle Te Hoahoa o Roto o te Whare Pia by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

HiriwaRoto Whare· 2021

Giesinger Beerhalle Te Hoahoa o Roto o te Whare Pia

by Guel Koc Janssen

Client: Gul Koc Gmbh

A' Design Award Hiriwa Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About Giesinger Beerhalle Te Hoahoa o Roto o te Whare Pia

Ko Giesinger Beerhalle he whare pia me tētahi wāhi hui i Munich, Tiamana. E 180 mita tapawhā te horahanga o te rūma matua, e 4.5 mita te teitei o te tuanui, ā, e 160 tāngata ka noho ki reira. He whatunga paipa parahi e rere ana mai i ngā pakitara o te tomokanga ki tētahi mātiti kei runga i te tuanui o te rūma matua, e whakaaro anō ana ki te tukanga hanga pia. Ka honoa ngā manuhiri ki te whare hanga pia mā ngā matapihi whānui. He pereki hangarua e kākahu ana i te pakitara o te pae inu, ā, ka whakamaramahia ngā pātara pia hangarua i te tomokanga. He ipu utaunga kōwhai, kua whakapaipaihia hei rūma noho, e whakarato ana i te tūmataitinga mai i te rūma matua.

The Recognition

About the A' Design Award Hiriwa

Ko Giesinger Beerhalle Te Hoahoa o Roto o te Whare Pia te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Giesinger Beerhalle Te Hoahoa o Roto o te Whare Pia he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Giesinger Beerhalle Te Hoahoa o Roto o te Whare Pia he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
Dimensions & Packaging: The main hall is 180 square meters with a ceiling height of 4.5M.
Tags: Interior, industrial style, brewery, bar
Production Technology: The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
Design Challenge: It was important to balance the industrial style and open space by creating a sense of coziness.
Research: Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief.
Inspiration: Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
Project Duration: The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
Operation Flow: The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
Patents: Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works
Team Members: Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal
Image Credits: Roman Job, Studio für Fotodesign- Munich, Germany