Out Here It's Dew Kaupapa Whakatairanga by PepsiCo Design and Innovation

Out Here It's Dew Kaupapa Whakatairanga by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.

ParahiPānui Hokohoko· 2021

Out Here It's Dew Kaupapa Whakatairanga

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Parahi Winner in Pānui Hokohoko Category

20,520

Verified Award Winner

Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Kaupapa Whakatairanga

I Konei ko Dew he kaupapa whakatairanga i hangaia mō tētahi kaipuke inu waiariki hāora, e aro ana ki te hunga hiahia i ngā mahi i waho i te takiwā o Midwest o Amerika. Ka whakatenatena te kaupapa i te tangata kia inu i te inu i a rātou e whakangau ana, e hī ika ana, e eke waka ana, e hīkoi ana hoki. I tīmata te kaupapa ki tētahi tono i whakahoki mai i te rua tekau taara hei āwhina ki ngā raihana whakangau me te hī ika mō te tau 2020. I hangaia e tētahi whakaputanga whakaahua he putunga whakaahua nui hei whakamahi mā ngā wāhi hoko rawa, pāpāho pāpori, me ngā panui i waho o te kāinga. Kotahi anō te wāhi i tīpakohia hei whakaatu i te tīmatanga o te kōanga, te raumati, me te ngahuru i roto i te kotahi anake o te mahi whakaahua.

The Recognition

About the A' Design Award Parahi

Ko Out Here It's Dew Kaupapa Whakatairanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Out Here It's Dew Kaupapa Whakatairanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Out Here It's Dew Kaupapa Whakatairanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release