Koura Pānui Hokohoko · 2021
Pepsi For The Love Of It Kaupapa Whakatairanga
by PepsiCo Design and Innovation
- A' Design Award Koura 2021 in Pānui Hokohoko
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 102,019
- Verification code 98583E4E02 · Verify this award
Colors
About Pepsi For The Love Of It Kaupapa Whakatairanga
Ko Pepsi For The Love Of It he kaupapa whakatairanga i hangaia mō te mākete o Haina. E arotahi ana te kaupapa nei ki tētahi huinga o ngā hoahoa kēne inu e ono. Kei ia kēne he hākinakina, he mahi whakangahau rerekē rānei, pērā i te taiori manawataki, te tēnehi tēpu, te ruku ngātahi me te poi pīkau, te pōtaka rānei. Ko ētahi atu kēne e tohu ana ki te puoro me te kanikani, e hāngai ana ki te taonga tuku iho o te waitohu Pepsi. Ka whakamahia e te kohinga nei ngā tae rongonui o Pepsi i runga i te āhua māia, whakaohooho hoki. Nā te rerekētanga o ngā hoahoa kēne ka taea e ia kaihoko te kōwhiri i te mea e hāngai ana ki ōna ake ngākau nui.
About the A' Design Award Koura
Ko Pepsi For The Love Of It Kaupapa Whakatairanga te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi For The Love Of It Kaupapa Whakatairanga he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Pepsi For The Love Of It Kaupapa Whakatairanga i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.
Press Kit
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
