Wa Lana Waqfa Brand Kaupapa Pouaka Whakaata Tōrangapū by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.

RinoPānui Hokohoko· 2021

Wa Lana Waqfa Brand Kaupapa Pouaka Whakaata Tōrangapū

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award Rino Winner in Pānui Hokohoko Category

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Colors

The Design

About Wa Lana Waqfa Brand Kaupapa Pouaka Whakaata Tōrangapū

Ko Wa Lana Waqfa (kia tatari tātou) he kaupapa tōrangapū ia rā e arotahi ana ki ngā pūrongo take o te wā. Ka whakamāramahia tētahi kaupapa kōrero me te wetewete hohonu i taua take. I mahia e te rōpū hoahoa te whakahōu waitohu katoa (whakatūwhera, rūma whakaputa, ngā hoahoa ā-ataata i roto, whakatairanga..) kia whakaaturia tino te whakaaro nui o te kaupapa, arā ko te "whakamiramira" me te "tatari" ki tētahi kaupapa motuhake. Ko te reta tuatahi o te ingoa o te kaupapa e whakamārama ana ki te reta tuatahi o te kupu tuarua, hei kawe i te karere o te whakamiramira me te tūhura. Ko te rārangi whakaroa i te mutunga o te kupu tuarua, he tohu mō te tatari (te ingoa o te kaupapa).

The Recognition

About the A' Design Award Rino

Ko Wa Lana Waqfa Brand Kaupapa Pouaka Whakaata Tōrangapū te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Wa Lana Waqfa Brand Kaupapa Pouaka Whakaata Tōrangapū he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Wa Lana Waqfa Brand Kaupapa Pouaka Whakaata Tōrangapū mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk