Be:side Kāwhē me te Ātaahua by Akitoshi Imafuku and Lily Sugiyama

Be:side Kāwhē me te Ātaahua by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

ParahiRoto Whare· 2021

Be:side Kāwhē me te Ātaahua

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

A' Design Award Parahi Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About Be:side Kāwhē me te Ātaahua

Mō te kaupapa hou a Funabashiya, he toa kua tū mai i te tau 1805 hei toa mochi ararūta, i whakaaro ngā kaihanga ko te mea nui ko te hoki ki ō rātou ake pākiaka me te whakaaroha i tō rātou hītori roa, nā reira, i whakamahia e rātou te wisteria arbor tohu o tō rātou toa matua ki te hoahoa o te tomokanga katoa. Ehara noa i te mea e tū motuhake ana tēnei hoahoa hihiri o te tomokanga i roto i te rohe noho mārie o Aoyama, ka hopu hoki i te aro o ngā tāngata, engari ka mahi anō hoki hei nohoanga waho mō ā rātou kaihoko.

The Recognition

About the A' Design Award Parahi

Ko Be:side Kāwhē me te Ātaahua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Be:side Kāwhē me te Ātaahua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Be:side Kāwhē me te Ātaahua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)