Tinkoff Investment Kiriata Whakatairanga nā Egor Maraev

Ko te hoahoa Tinkoff Investment Kiriata Whakatairanga nā Egor Maraev he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Kiriata, Ataata me te Whakaihiihi.

ParahiKiriata· 2022

Tinkoff Investment Kiriata Whakatairanga

nā Egor Maraev

Kiritaki: Blaster Studio

Kaitoa o te A' Design Award Parahi i te Wāhanga Kiriata

25,727

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #122056

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Tinkoff Investment Kiriata Whakatairanga

Ko Tinkoff Investment he kiriata whakatairanga e toru tekau hēkona te roa mō tetahi ratonga haumitanga peeke. E whakaatu ana te kiriata i a George Washington hei kaiwhakaari matua. E noho ana ia i runga i te sofa me te kai pizza, he ngenge, he māngere, ā, ko ia te tohu mō te moni. Ko tēnei āhua rerekē e mau ana i te whakaaro matua, arā, me pupuri te moni kia pai tōna āhua, ā, me whakamahi kia mahi. Ko te whakakorikori (animation) e whakakotahi ana i te cel animation me te cutout animation, ka honoa ki te whakahiato mamati (digital compositing). I whakaaturia whānuitia te kiriata hei preroll i mua i ngā kiriata ipurangi, ā, i eke ki te reiti huringa (conversion rate) teitei.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Tinkoff Investment Kiriata Whakatairanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Tinkoff Investment Kiriata Whakatairanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Tinkoff Investment Kiriata Whakatairanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Inenga & Pēketanga: 30 seconds duration
Tūtohu: video, 2d animation, animation, character, advertising video
Hangarau Whakanao: Cel animation, cutout animation, Adobe After Effects compositing
Whakaaweawe: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Roanga o te Kaupapa: Project started and ended in September 2020, it was targeted to russian internet audience.
Rerenga Mahi: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Ngā Mema o te Rōpū: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin