BD's Hype Tribe Te Hoahoa Rōnaki o Roto Tari by DB and B Pte Ltd

BD's Hype Tribe Te Hoahoa Rōnaki o Roto Tari by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award Koura in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

KouraRoto Whare· 2021

BD's Hype Tribe Te Hoahoa Rōnaki o Roto Tari

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award Koura Winner in Roto Whare Category

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Verified Award Winner

Verify Award Status for #122119

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Colors

The Design

About BD's Hype Tribe Te Hoahoa Rōnaki o Roto Tari

Ko Hype Tribe a BD he hoahoa rōnaki o roto tari kei runga i ngā papa e rua o tētahi whare i Singapore. Mā te hoahoa nei ka whakakotahihia ētahi wāhanga pakihi ki roto i te wāhi hapori kotahi e tiritahitia ana. Ka honoa te wāhi manaaki manuhiri, ngā rohe kawhe mahi-tahi me ngā takiwā mahi e tētahi haerenga ā-kanohi haere tonu. Ko tētahi wāhi kawhe i whakaaweahia e te āhua o waho, ā, e whakarato ana i te taiao marino, whakahauora hoki. Mā ngā papa ororongo e whakairi ana e whakaputa te wairua rere ki runga ake i te wāhi. Ka whakakotahihia te rākau me ngā tipu kākāriki hei kawe mai i ngā āhuatanga koiora-aroha ki roto. Mā te tikanga tiritahi tēpu e tautoko te whakamahi tōtika o te papa whare.

The Recognition

About the A' Design Award Koura

Ko BD's Hype Tribe Te Hoahoa Rōnaki o Roto Tari te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko BD's Hype Tribe Te Hoahoa Rōnaki o Roto Tari he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a BD's Hype Tribe Te Hoahoa Rōnaki o Roto Tari i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

Read the Press Release