L’Amour Red Packet Boxset Pūkete Whero by Alex King

L’Amour Red Packet Boxset Pūkete Whero by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Taonga Koha Competition Category.

RinoTaonga Koha· 2021

L’Amour Red Packet Boxset Pūkete Whero

by Alex King

Client: A&J Design

A' Design Award Rino Winner in Taonga Koha Category

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Verified Award Winner

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Colors

The Design

About L’Amour Red Packet Boxset Pūkete Whero

E tekau mā ono ngā pūkete whero kei roto i tēnei tōpūtanga, hei tohu i te whai rawa me te whakaekatanga o te oranga. Ka taea e ngā kaihoko te kōwhiri i roto i ngā hoahoa rerekē e 26 me ngā huinga "A" ki te "Z" e ai ki ngā pū reta me ngā hiahia whaiaro. Ka hoatu e te taonga whaiaro tētahi āhua motuhake ki te tangata, ā, he tino pai hoki hei hanga i tētahi pā whaiaro mōna anō me ngā tāngata e aroha nui ana ia ki a rātou. Kua whakaritea mō ngā tāngata mārena o te kāinga waenga e hiahia ana ki te kōwhiri i ngā pūkete whero whaiaro me te hoatu ki ngā tamariki me ngā wawata pai rawa atu.

The Recognition

About the A' Design Award Rino

Ko L’Amour Red Packet Boxset Pūkete Whero te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko L’Amour Red Packet Boxset Pūkete Whero he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a L’Amour Red Packet Boxset Pūkete Whero mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King