Pokermate Deluxe Pōkera me te Tūnga by Alex King

Pokermate Deluxe Pōkera me te Tūnga by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Taonga Tākaro, Kēmu me ngā Hua Runaruna Competition Category.

RinoTaonga Tākaro· 2021

Pokermate Deluxe Pōkera me te Tūnga

by Alex King

Client: A&J Design

A' Design Award Rino Winner in Taonga Tākaro Category

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Colors

The Design

About Pokermate Deluxe Pōkera me te Tūnga

I whakawhanakehia tūturu tēnei hoahoa mō ngā kaumātua kia pai ai te tākaro kāri i te wā o te urutā – ka noho ngā pakeke taiohi ki te kāinga mō te mahi, ā, ka nui ake tō rātou wā ki te tiaki i ō rātou tūpuna. Kua tāngia te pōkera ki te pepa māeneene pai kia māmā ake ai te whakaranu mā te kaitākaro. Kua whakanuihia ngā momotuhi sans-serif kua tāngia ki ngā koki mauī runga me matau raro kia mārama ai te pānui ahakoa he iti ngā āheinga ā-rongo. Ko tēnei te hoahoa tino pai mā ngā kaitākaro e pai ana ki te tākaro i te Big Two, te Pōkera Haina me ngā Kēmu Whakataurite me ngā mema whānau katoa me te tūnga rākau āhua porotiti.

The Recognition

About the A' Design Award Rino

Ko Pokermate Deluxe Pōkera me te Tūnga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Pokermate Deluxe Pōkera me te Tūnga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Pokermate Deluxe Pōkera me te Tūnga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Poker is printed on a fine and extra smooth paper so that player could use less effort to shuffle. The sans-serif fonts and graphics printed on upper left and lower right corners are being enlarged so that players could read them clearly even if they are in low sensory abilities.Creatively, the focus is now shifted to the amplified numbers, supported by graphical pattern. Simplified signature graphics could be more easily to recognize the cards they have - better encouragement to players.
Dimensions & Packaging: Fine paper, 20cmx45cmx5cm
Tags: poker, universal design, play, game design, product design
Production Technology: The black border printed on the other side offers an enhanced visual impact of each card while playing. The wooden stand is made of solid beech and walnut to offer luxurious play experience which is new to the market. The organic shape of the wooden poker stand builds an emotional attachment with the players. Each player can fill in the slots they preferred with the cards on hand. The inclined design offers a sense of privacy so that players could still have a card shelter without exposing to others. Pokermate Deluxe is the best design for players who enjoy playing Big Two, Chinese Poker and Matching Games with all family members.
Design Challenge: We spent a lot of time to design and test out the best angle and profile for the wooden stand, and gone through plenty of production meetings with the manufacturers in China before actual production.
Research: We gather information through participative design workshop with local older people to learn more about their latent needs iteratively supported by community elderly centre. We notice that older people are less sensitive when they are holding objects such as smart phone, pen, chopsticks and playing cards etc. The wooden stand is made of solid beech and walnut to offer new experience to the market. The organic shape of the wooden poker stand builds an emotional attachment with the players. Each player can fill in the slots they preferred with the cards on hand. The inclined design offers a sense of privacy so that players could still have a card shelter without exposing to others.
Inspiration: Pokermate Deluxe by Journal de Chic is deliberately designed for older persons to enjoy card playing during pandemic – younger adults will stay at home for work and thus to have more time to take care of their grandparents.
Project Duration: 12 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King