Full Moon Pānui Whakatairanga Pāpāho Pāpori by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.
HiriwaPānui Hokohoko· 2021
Full Moon Pānui Whakatairanga Pāpāho Pāpori
Client: Rothco, part of Accenture Interactive
A' Design Award Hiriwa Winner in Pānui Hokohoko Category
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The Design
About Full Moon Pānui Whakatairanga Pāpāho Pāpori
Ko Full Moon he pānui whakatairanga pāpāho pāpori i hangaia mō Guinness. I whakaputaina te whakaahua ki ngā puna me ngā kōrero o Facebook me Instagram i te pō o Halloween i te tau 2020, i te wā i kitea ai he marama kikorangi onge huri noa i te ao. I hangaia te whakaahua mā te whakapaipai me te raweke whakaahua i roto i a Adobe Photoshop. I whakakotahitia ngā tohutoro marama tautika teitei, ngā whakaahua waitohu me ngā kakano pia i roto i ngā paparanga hei hanga i tētahi whakaahua kotahi. Ko te whāinga kia uru ki tētahi kōrerorero ā-ao mā te hononga māmā i waenga i te marama me te karaihe pia.
The Recognition
About the A' Design Award Hiriwa
Ko Full Moon Pānui Whakatairanga Pāpāho Pāpori te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Full Moon Pānui Whakatairanga Pāpāho Pāpori he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Full Moon Pānui Whakatairanga Pāpāho Pāpori he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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