I Love You From Afar Pāpori by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.
ParahiPānui Hokohoko· 2021
I Love You From Afar Pāpori
by Alvaro Gonzalez and Renato Galecio
Client: Inbrax
A' Design Award Parahi Winner in Pānui Hokohoko Category
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- Verified Award Winner
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The Design
About I Love You From Afar Pāpori
I te tīmatanga o te mate urutā, i te wā e noho tāhawahawa ana ngā tāngata katoa i Hiri, i katia ngā toa Miniso katoa, ā, hei pupuri i te tūtohinga ki āna kiritaki, i hangaia te kaupapa whakatairanga 'Te Aroha Mai i Tawhiti', i mahia 100 ōrau i runga ipurangi, e tuku ana i ngā mano whakaaro hei whakangahau i ō rātou kaihoko i te wā e kati ana rātou i te kāinga.
The Recognition
About the A' Design Award Parahi
Ko I Love You From Afar Pāpori te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko I Love You From Afar Pāpori he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a I Love You From Afar Pāpori i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
- Dimensions & Packaging
- Stories, Posts, Carrousels
- Tags
- Inbrax, Miniso, Chile, I Love You From Afar
- Production Technology
- Social Media, Vectorial Illustrations, Illustrator
- Design Challenge
- The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
- Research
- Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
- Inspiration
- Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
- Project Duration
- We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
- Patents
- Miniso, Inbrax
- Team Members
- Pedro Antolín
Pancho González
Renato Galecio
Álvaro González - Image Credits
- Miniso, Inbrax
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