NewForm Wāhi Whakaaturanga by Huainan Jia and Jian Zhu

NewForm Wāhi Whakaaturanga by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Roto Whare me te Whakaaturanga Competition Category.

HiriwaRoto Whare· 2022

NewForm Wāhi Whakaaturanga

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

A' Design Award Hiriwa Winner in Roto Whare Category

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Verified Award Winner

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Colors

The Design

About NewForm Wāhi Whakaaturanga

Ko NewForm he taiao o roto i tētahi whare whakaatu mō tētahi waitohu hua kaukau nō Itari, e 224 mita pūrua te rahi kei Shanghai. E whai ana te hoahoa i te whakaaro o te waitohu mō te takenga i te taiao. Ko te mahere me te ara mā ngā manuhiri e hāngai ana ki te tauhokohoko o te mārama me te pōuri, e wehewehe ana i te toa ki ētahi wāhi honohono. Kei roto i tētahi rūma porowhita tētahi mahi toi iri e kīia nei ko te Kanikani o te Wai, e rite ana ki tētahi pata wai i raro i ngā rama. He matapihi pīkau iti me te anga kōwhaowhao Hainamana e whakarārangi ana i tētahi taiao ora. He pakitara kākāriki pōuri me ngā tipu kākāriki e rere ana i te rohe whakaaturanga, e whakaatuhia ai ngā hua i roto i ngā horopaki kanorau.

The Recognition

About the A' Design Award Hiriwa

Ko NewForm Wāhi Whakaaturanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko NewForm Wāhi Whakaaturanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko NewForm Wāhi Whakaaturanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.