Bay Ko Te Toa Hokohoko Whakapaipai by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Roto Whare me te Whakaaturanga Competition Category.
RinoRoto Whare· 2022
Bay Ko Te Toa Hokohoko Whakapaipai
by SIG Design
Client: Sephora
A' Design Award Rino Winner in Roto Whare Category
Verified Award Winner
Verify Award Status for #127738The Design
About Bay Ko Te Toa Hokohoko Whakapaipai
Ko nga karaehe pango me te ma o Sephora i whakamahia hei tirohanga tirohanga hei arahi i te rere o te tangata me te pai ake o te wheako kaihoko. Ko te pohehe whatu me te hanganga rarangi o nga ngaru ka hanga he kokoru Sephora, ka puta he wheako tirohanga rereke. Ko nga raina i runga i nga pou pango me nga ma ka toro atu ki roto o te waahi, na reira ka hanga he aratohu tirohanga taiao.
The Recognition
About the A' Design Award Rino
Ko Bay Ko Te Toa Hokohoko Whakapaipai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Bay Ko Te Toa Hokohoko Whakapaipai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Bay Ko Te Toa Hokohoko Whakapaipai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
- Dimensions & Packaging
- The project space is 424 ㎡.
- Tags
- cosmetics retail space, bay, stripes, consuming experience
- Production Technology
- Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
- Design Challenge
- While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
- Research
- Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers. - Inspiration
- Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
- Project Duration
- The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen. - Operation Flow
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- Team Members
- Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang - Image Credits
- Image #1-image #5 Photographer ：Lerong Huang
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